Do you love or hate milk? That’s apparently one of the questions asked in a new survey that was reported on today on MSNBC. The story says that the study was conducted by BuzzBack Market Research in conjunction with Dairy Management Inc. and Dairy Foods Magazine. Basically they did the study over a 10-day period in early October and 990 adults ages 18-70 years old responded (51% female, 49% male). One of the things they found was that when choosing a particular kind or brand of milk, more than 40% of respondents deem variety and availability very important factors. Additionally:
The survey shows two thirds of respondents drink milk at least three times a week, with 42 percent consuming the product at least once a day. Interestingly, milk seems to be a passion-driven product: You either love it, or hate it.
You can also read more about it here. (PDF File)
6 Comments on “New Milk Market Research”
I enjoy you blog; especially the marketing intel. Have you seen the milk marketing blog http://www.milkismilk.com/blog.htm by Alex Avery?
Avery has an interesting hypotheses that suggests that certain milk marketing (such as absence claims) is being done by a small but growing segement of the dairy industry at the expense of the overall industry. He says that for every dairy consumer “misled” (his words) by such claims as “pesticide-free” milk into purchasing more expensive organic or specialty-labeled milk products, that 1-2 people walk away from milk completely.
I would be interested to hear your comments on this, as I’m sure you other readers would… Thanks!
I enjoy you blog; especially the marketing intel. Have you seen the milk marketing blog http://www.milkismilk.com/blog.htm by Alex Avery?
Avery has an interesting hypotheses that suggests that certain milk marketing (such as absence claims) is being done by a small but growing segement of the dairy industry at the expense of the overall industry. He says that for every dairy consumer “misled” (his words) by such claims as “pesticide-free” milk into purchasing more expensive organic or specialty-labeled milk products, that 1-2 people walk away from milk completely.
I would be interested to hear your comments on this, as I’m sure you other readers would… Thanks!
I enjoy you blog; especially the marketing intel. Have you seen the milk marketing blog http://www.milkismilk.com/blog.htm by Alex Avery?
Avery has an interesting hypotheses that suggests that certain milk marketing (such as absence claims) is being done by a small but growing segement of the dairy industry at the expense of the overall industry. He says that for every dairy consumer “misled” (his words) by such claims as “pesticide-free” milk into purchasing more expensive organic or specialty-labeled milk products, that 1-2 people walk away from milk completely.
I would be interested to hear your comments on this, as I’m sure you other readers would… Thanks!
We have actually featured Milk is Milk here in the past. The last time was in October last year: http://animal.agwired.com/?p=198.
I can’t quote you statistics but on a personal level I think using “pesticide free” is misleading and I wouldn’t believe it to start with. I wonder how you can guarantee that for example. What is their definition of pesticide?
I think we have too much of this hype in marketing food. The biggest problem is when the mainstream media picks up on it and publicizes it. I doubt claims like that would have much impact if a bunch of “show me the next crisis” reporters didn’t blow things way out of proportion for the people who are too gullible to know better.
Thanks for reading and sorry about the slow response.
We have actually featured Milk is Milk here in the past. The last time was in October last year: http://www.wdexpo.org/?p=198.
I can’t quote you statistics but on a personal level I think using “pesticide free” is misleading and I wouldn’t believe it to start with. I wonder how you can guarantee that for example. What is their definition of pesticide?
I think we have too much of this hype in marketing food. The biggest problem is when the mainstream media picks up on it and publicizes it. I doubt claims like that would have much impact if a bunch of “show me the next crisis” reporters didn’t blow things way out of proportion for the people who are too gullible to know better.
Thanks for reading and sorry about the slow response.
We have actually featured Milk is Milk here in the past. The last time was in October last year: http://animal.agwired.com/?p=198.
I can’t quote you statistics but on a personal level I think using “pesticide free” is misleading and I wouldn’t believe it to start with. I wonder how you can guarantee that for example. What is their definition of pesticide?
I think we have too much of this hype in marketing food. The biggest problem is when the mainstream media picks up on it and publicizes it. I doubt claims like that would have much impact if a bunch of “show me the next crisis” reporters didn’t blow things way out of proportion for the people who are too gullible to know better.
Thanks for reading and sorry about the slow response.