Repreve® Renewables, LLC unveiled a new company name and logo as part of a corporate rebranding initiative. The new name, AGgrow Tech, illustrates the companies dedication to biomass products and renewable energy solutions derived from Giant Miscanthus grass, a high-yielding, low-input and drought-tolerant perennial.

“We are an agriculture-based company, and feel this transition better supports our drive to be the leader in sustainably produced agricultural-based products,” said Travis Hedrick, chief executive officer for AGgrow Tech. “We believe the rebrand delivers a clearer understanding of our core business model and allows us to truly explore the next generation of renewable agriculture technologies and the applications of our products.”

AGgrow Tech has established itself as a leader in renewable biomass production. The company’s agriculture-based production can be utilized in a variety of markets, one including animal bedding.

AGgrow Tech’s animal bedding product, AGgrow Bedding, will feature three product specifications that will fulfill a wide range of animal welfare and bedding needs. The “Advanced” specification is a rebranding of the former product, Thrivez, an industry proven poultry bedding product used by the top poultry producers in the U.S. Other specifications will service the equestrian and small animals bedding needs.