Alltech has been instrumental in efforts geared at the promotion and advancement of the equine industry, which is known to run decades behind its livestock industry counterparts in terms of innovation and advancement, and the company has announced an aim to further these efforts even more by including the horse industry at their upcoming annual meeting.

This year at ONE: The Alltech Ideas Conference, held May 21–24 in Lexington, Kentucky, one of the event’s focus sessions will be specifically dedicated to the equine industry. Experts and enthusiasts alike will gather for intriguing discussions on innovations in the industry, from disrupting traditional nutritional and breeding practices to brand development.

“We believe it’s important for those in the equine industry to gather here, in the horse capital of the world, to be inspired to harness the disruption on the horizon for horse health,” said Dr. Pearse Lyons, founder and president of Alltech. “Our equine focus session will facilitate open discussion and drive disruptive thinking for the future.”

The equine focus session will include discussion on rethinking equine diet formulations, how to drive market share growth in the field of equine nutrition, ways to think differently and grow an operation into an iconic equine brand, the potential of genomics and new breeding techniques to revolutionize the industry, and ways the horse industry can help drive tourism for local economies.

Visit the ONE website for more information on the ONE17 equine focus session.

ONE17 is approved for 7 ARPAS and 35 AAVSB RACE continuing education units.

Join the conversation on Twitter with #ONE17.