Is this the next “Got Milk” ad? I would call this a rumor for now. I saw a story on Adrants that Elizabeth Hurley will be the new poster child for the campaign. Supposedly it will run in the upcoming Sports Illustrated Swimsuit issue.

I have to wonder though since they claimed it was done by the American Dairy Association, which isn’t the case. The Got Milk campaign is run by “The Milk Processor Education Program (MilkPEP).” It is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption.