Cheez-It Celebrates Really Big Cheese

Cindy ZimmermanCheese

big cheeseFor the third year in a row, Cheez-It crackers saluted one of America’s “big cheeses” by commissioning a cheese carving of patriotic significance, known as The Cheez-It Big Cheese™. This year, to commemorate the bicentennial year of Abraham Lincoln’s birth, master cheese carver Troy Landwehr created his tallest Big Cheese statue to date: a life-sized rendering of America’s 16th president.

Using a 1,000-pound block of Wisconsin cheddar cheese, Landwehr carved a rendering of Lincoln that measured 6-feet, 8-inches tall: Lincoln in a standing position, complete with his famous top hat. The Cheez-It Big Cheese carving of life-sized Lincoln was on display in the shadow of the Lincoln Memorial on July 3, to kick-off the Independence Day holiday weekend. Patriots and cheese enthusiasts alike had the opportunity to visit The Cheez-It Big Cheese carving of Lincoln, take photographs with the life-sized replica, and sample Cheez-It crackers.

Sadly, the Green Bay Press Gazette reports that Mr. Lincoln lost his head during the course of his appearance in the nation’s capitol.

“The event was from 11 a.m. to 2 p.m., it was 85-degree weather and during the course of the event we had people coming, taking pictures, posing with Lincoln, and at the very end of the event a girl was posing with Lincoln kind of accidentally kicked the podium he was standing on,” said Jessica Wickliffe, whose firm publicized the statue’s appearance for Cheez-It, its sponsor.

Somebody said, “Just say cheese.” Then, Lincoln’s head rolled. So did his torso.

But, the article reports that there was a happy ending, as the cheese carver did manage to put the presidential cheese back together again for a Sunday appearance on Fox and Friends. The Big Cheese is now reportedly on display at Kerrigan Brothers Winery in Wisconsin for a couple of days before becoming a disassembled donation to charity.

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