Congratulations to Melissa Erdman, the new Michigan Senior Dairy Ambassador! Melissa is currently a student at Michigan State University, where she is on the path to become a veterinarian. Melissa impressed the judges with her extensive knowledge of the dairy industry, her passion for dairy products and her communication skills in explaining her depth of knowledge and passion with the judges. In the interview, she identified the two weaknesses facing the dairy industry as lack of consumer trust in dairy production and profitability (or lack thereof) for producers. Her proposed dairy project will focus on senior citizens and teaching them the importance of dairy as a part of a balanced diet.

Congratulations also goes to the new Michigan Junior Dairy Ambassador, Sarah Michalek. Sarah is a high school student who believes in putting 110% in everything she does. Her drive, passion and determination really convinced the judges that she would be an ideal candidate for the ambassador program. She hopes to study food science in the future, and she identified dairy public relations and fluctuating prices as two challenges facing the dairy industry. Her proposed dairy promotion project was titled, “Milk, Unlike Any Udder,” and it focused on working with students in grade six, and it included a milk label design contest.

Cheers to Melissa and Sarah, and best of luck in your year promoting dairy products to consumers! I’m confident you will do an awesome job! (Photo courtesy of Celeste Laurent)