The Beef Checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the South Dakota Beef Industry Council (SDBIC), asks the public to test their Beef I.Q. through the “I Love Beef Trivia” Challenge for the chance to win tickets to the 23rd annual Safeway National Capital Barbecue Battle in Washington, DC, on June 27-28. The online challenge … Read More
‘Grocery Grab’ Game Explores Cooking With Beef
My American Farm has just launched a new game aligned to national learning standards for 3rd-5th grade students called “Grocery Grab.” The free game focuses on nutrition and cooking with beef, as well as beef quality. Learners also will delve into the sometimes-mysterious world of fresh beef cuts. In this section of the game, matching beef cuts to end products … Read More
Are You Up for the 30 Day Protein Challenge?
The Beef Checkoff wants to know if you are up for a challenge. They have just introduced a 30 Day Protein Challenge to encourage Americans to consume protein in balanced amounts. They said we consume two-thirds of our total daily protein intake at dinner. For some time now, research has shown that consuming protein in balanced amounts at each meal … Read More
SD, NY Beef Councils Fuel NYC Half Marathon
To run 13.1 miles, you have to have some pretty good fuel to get those muscles in good enough shape. The beef industry recently showed more than 30,000 athletes, their friends and families attending the 2015 United Airlines NYC Half Marathon Health & Fitness Expo in Manhattan that beef can be a good source for the muscle fuel. The New … Read More
New Leadership for CBB
Cattle feeder Jimmy Maxey from Fresno, CA., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2015. The vote came during the 2015 Cattle Industry Annual Convention in San Antonio, Texas. Melissa Sandford sat down with him to find out what he hopes to accomplish in his year as chairman. Other new leadership to … Read More