Time to Test Your Beef I.Q.

Jamie JohansenAg Group, Beef, Beef Board

The Beef Checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the South Dakota Beef Industry Council (SDBIC), asks the public to test their Beef I.Q. through the “I Love Beef Trivia” Challenge for the chance to win tickets to the 23rd annual Safeway National Capital Barbecue Battle in Washington, DC, on June 27-28. The online challenge … Read More

‘Grocery Grab’ Game Explores Cooking With Beef

Jamie JohansenAFBF, Ag Group, Beef, Beef Board, Beef Checkoff

My American Farm has just launched a new game aligned to national learning standards for 3rd-5th grade students called “Grocery Grab.” The free game focuses on nutrition and cooking with beef, as well as beef quality. Learners also will delve into the sometimes-mysterious world of fresh beef cuts. In this section of the game, matching beef cuts to end products … Read More

New Leadership for CBB

Jamie JohansenAg Group, Audio, Beef, Beef Board, Beef Checkoff

Cattle feeder Jimmy Maxey from Fresno, CA., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2015. The vote came during the 2015 Cattle Industry Annual Convention in San Antonio, Texas. Melissa Sandford sat down with him to find out what he hopes to accomplish in his year as chairman. Other new leadership to … Read More