This fall, more than 3,300 producers from across the country became Beef Quality Assurance (BQA)-certified, the largest number in the history of free-certifications supported by Boehringer Ingelheim Vetmedica, Inc. (BIVI). Through the sponsorship of the BQA certification program, BIVI provides financial support for the Beef Cattle Institute, which developed the certification module. The checkoff-funded BQA program is important to the … Read More
Referendum to Reinstate Iowa Beef Checkoff Held Nov. 30
The Iowa Department of Agriculture and Land Stewardship and the Iowa Cattlemen’s Association remind eligible beef producers of the November 30th referendum on whether the refundable $.50 per head Iowa beef checkoff should be reinstated. Any individual, firm, corporation, partnership or association that has owned or acquired cattle during year prior to the referendum (December 1, 2015 – November 30, … Read More
Beef. It’s What’s For Families
Today’s world moves fast, but nutrition shouldn’t take a backseat for busy families. Representatives from the Cattlemen’s Beef Board (CBB) were onsite at NAFB Trade Talk to discuss some of the beef checkoff’s latest promotions and initiatives that focus on family health and nutrition. One campaign, a 30 Day Food Waste Challenge, sends daily emails to participants with tips on … Read More
New USFRA Board Member for Federation
As one of the new board members for the U.S. Farmers and Ranchers Alliance (USFRA), Katie Brenny representing the Federation of State Beef Councils got the gold mic treatment at the fall board meeting in Kansas City. Katie and her husband Ted live on a beef farm outside of Mazeppa, Minn., where they raise Charolais and Angus cattle, and she … Read More
Engaging Millennials in Leadership Training
The national beef checkoff hosted an interactive leadership training with millennial students in Pennsylvania last week as part of the Millennial 2 Millennial (M2M) Advocate Program, which connects young adults in the northeastern U.S. with a passion for advocating for the beef community. The day-long training session offered four students from Pennsylvania State University and two students from Delaware Valley … Read More
NBQA Producer Survey Closes Friday
The beef checkoff-funded 2016 National Beef Quality Audit (NBQA) is asking producers from every segment of the beef industry to participate in a survey with hopes that the data will help NBQA establish a course for the beef industry moving into 2017. The survey will be anonymous and asks questions about cattle operations and producers opinions about the strengths and … Read More
2017 On The Farm STEM Events Announced
The beef checkoff has announced three On the Farm STEM professional development events for 2017. The events are designed for those who train or coach STEM teachers. “If you work as a STEM coordinator, coach at a school district or university or work in a leadership role, this may be a great fit for you,” said Julie Tesch, executive director … Read More
Input Sought for 2016 National Beef Quality Audit
Beef producers from every segment of the industry are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research … Read More
State Beef Councils Push Families in Motion Campaign
Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration … Read More
NCBA Takes Stand Against HSUS
The National Cattlemen’s Beef Association (NCBA) was recently notified that Humane Society of the United States (HSUS) attorneys have filed a lawsuit against USDA’s Office of Inspector General (OIG) on behalf of the Organization for Competitive Markets (OCM). This lawsuit seeks to divide the beef industry against itself by opening old wounds and weakening the beef checkoff as HSUS drives … Read More