Record 3,300 Free BQA Certifications Thanks to BIVI

Jamie JohansenAg Group, Animal Health, Beef, Beef Checkoff, Boehringer Ingelheim, BQA

This fall, more than 3,300 producers from across the country became Beef Quality Assurance (BQA)-certified, the largest number in the history of free-certifications supported by Boehringer Ingelheim Vetmedica, Inc. (BIVI). Through the sponsorship of the BQA certification program, BIVI provides financial support for the Beef Cattle Institute, which developed the certification module. The checkoff-funded BQA program is important to the … Read More

Referendum to Reinstate Iowa Beef Checkoff Held Nov. 30

Jamie JohansenAg Group, Beef, Beef Checkoff, Marketing, Promotion

The Iowa Department of Agriculture and Land Stewardship and the Iowa Cattlemen’s Association remind eligible beef producers of the November 30th referendum on whether the refundable $.50 per head Iowa beef checkoff should be reinstated. Any individual, firm, corporation, partnership or association that has owned or acquired cattle during year prior to the referendum (December 1, 2015 – November 30, … Read More

Beef. It’s What’s For Families

Lizzy SchultzAg Group, Audio, Beef, Beef Board, Beef Checkoff, consumer, NAFB

Today’s world moves fast, but nutrition shouldn’t take a backseat for busy families. Representatives from the Cattlemen’s Beef Board (CBB) were onsite at NAFB Trade Talk to discuss some of the beef checkoff’s latest promotions and initiatives that focus on family health and nutrition. One campaign, a 30 Day Food Waste Challenge, sends daily emails to participants with tips on … Read More

New USFRA Board Member for Federation

Cindy ZimmermanAudio, Beef Checkoff, USFRA

As one of the new board members for the U.S. Farmers and Ranchers Alliance (USFRA), Katie Brenny representing the Federation of State Beef Councils got the gold mic treatment at the fall board meeting in Kansas City. Katie and her husband Ted live on a beef farm outside of Mazeppa, Minn., where they raise Charolais and Angus cattle, and she … Read More

Engaging Millennials in Leadership Training

Lizzy SchultzAg Group, Beef, Beef Checkoff, Education, University

The national beef checkoff hosted an interactive leadership training with millennial students in Pennsylvania last week as part of the Millennial 2 Millennial (M2M) Advocate Program, which connects young adults in the northeastern U.S. with a passion for advocating for the beef community. The day-long training session offered four students from Pennsylvania State University and two students from Delaware Valley … Read More

NBQA Producer Survey Closes Friday

Lizzy SchultzAg Group, Beef, Beef Checkoff, Company Announcement, Survey

The beef checkoff-funded 2016 National Beef Quality Audit (NBQA) is asking producers from every segment of the beef industry to participate in a survey with hopes that the data will help NBQA establish a course for the beef industry moving into 2017. The survey will be anonymous and asks questions about cattle operations and producers opinions about the strengths and … Read More

Input Sought for 2016 National Beef Quality Audit

Jamie JohansenAg Group, Beef, Beef Board, Beef Checkoff, BQA

Beef producers from every segment of the industry are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research … Read More

State Beef Councils Push Families in Motion Campaign

Lizzy SchultzAg Group, Beef, Beef Checkoff, Communications, consumer

Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration … Read More

NCBA Takes Stand Against HSUS

Jamie JohansenAg Group, Animal Activists, Animal Welfare, Beef, Beef Checkoff, Cattle, NCBA

The National Cattlemen’s Beef Association (NCBA) was recently notified that Humane Society of the United States (HSUS) attorneys have filed a lawsuit against USDA’s Office of Inspector General (OIG) on behalf of the Organization for Competitive Markets (OCM). This lawsuit seeks to divide the beef industry against itself by opening old wounds and weakening the beef checkoff as HSUS drives … Read More