USFRA Offers Animal Welfare Earth Day Resources

Lizzy SchultzAg Group, Animal Welfare, Communications, USFRA

USA Today, which reaches about 750,000 readers in print, and more digitally, is releasing a story for Earth Day that alleges livestock agriculture is damaging the planet, using too many resources and is rife with animal abuse. According to the U.S. Farmers and Ranchers Alliance (USFRA), the article will talk about how animals are “raised purely for profit, without regard … Read More

Alltech to Host Ag Relations Council Internship

Jamie JohansenAg Group, Alltech, Communications, Education, Marketing, Public Relations

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly … Read More

New Resources on Broiler Welfare & Chicken Labels

Jamie JohansenAg Group, Chicken, Communications, National Chicken Council, Poultry

The National Chicken Council’s (NCC) Chicken Check In initiative has several new resources pertaining to broiler chicken welfare and chicken products. The stunning of chickens – rendering the birds unconscious and insensible to pain – has been the subject of considerable research and discussion. There is one primary method of stunning broilers prior to slaughter in the U.S. and that … Read More

People Behind Dairy Products

Lizzy SchultzAg Group, Audio, Communications, Dairy, Dairy Checkoff, Marketing, NAFB

The Midwest Dairy Association recently named a new CEO for the first time in 35 years. Lucas Lentsch, with his long-standing, diverse experience in agriculture, took the helm with ease. Jamie Johansen spoke with him during NAFB’s Trade Talk to discuss some of the organization’s latest campaigns and new partnerships. Midwest Dairy Association has partnered with YUM! Brands, which includes … Read More

Elanco Offers Insight at #ExEx16

Lizzy SchultzAgribusiness, Animal Health, Audio, Communications, consumer, Elanco, ethanol, Export, Grain

One of the speakers during the general session of the 2016 Export Exchange this week was Todd Armstrong, Senior Director of Global Market Access at Elanco Animal Health, who gave a discussion about balancing customer expectations with the realities of a growing population. Armstrong discussed some of the major challenges facing food producers today, such as the population growth, technology … Read More

State Beef Councils Push Families in Motion Campaign

Lizzy SchultzAg Group, Beef, Beef Checkoff, Communications, consumer

Focusing on a new national Families in Motion campaign from the Beef Checkoff Program, state beef councils are continuing to step up to extend digital advertising and promotion for beef across the country. The campaign, designed to reach millennial parents ages 25-34, was launched in late June, and is targeted to cooking and/or health enthusiasts who are open to inspiration … Read More

Pork Board Debuts Online Education Materials

Lizzy SchultzAg Group, Communications, consumer, Education, Pork, Pork Checkoff

As part of their ongoing commitment to transparency and increased communication efforts, the National Pork Board has announced the debut of two new online resources, Pork Quick Facts and the Pork Checkoff Photo Library, to help build transparency and trust in the industry. The Checkoff’s Quick Facts provides a snapshot of the pork industry through statistics and infographics, while the … Read More

Dairy Girl Network Introduces New Sponsors

Lizzy SchultzAg Group, Communications, Company Announcement, Dairy, Dairy Business, dairy farming

Dairy Girl Network recently announced the addition of CRV USA and DeLaval in two new partnerships at the Sustaining sponsorship level. Each of these companies have shown a longstanding dedication to women in dairy farming and have helped enable women to serve in leadership roles. Dairy Girl Network is responsible for the development of programs and events that support female … Read More

Fairlife and The Onion Develop Media Campaign

Lizzy SchultzAg Group, Communications, Company Announcement, Dairy, Milk

The dairy brand fairlife, LLC is partnering with Onion Labs, the creative services division of The Onion, on a new digital media campaign this football season starring coaching legend Jim Harbaugh. The 6-part video campaign, “Harbaugh Highlights,” will feature a series of digital videos that highlight Harbaugh’s sense of humor and his undying enthusiasm for milk. “Since I was in … Read More

Meet the New Leadership of LPC

Jamie JohansenAg Group, Ag Media Summit, Communications, Livestock, LPC, Media

Livestock Publications Council (LPC) members gathered for the 2016 Ag Media Summit and one item of business was electing new leadership. Congratulations to new LCP president, Scarlett Hagins, and her new team. 2016-2017 LPC Officers: President – Scarlett Hagins, Kansas Stockman 1st Vice President – Cindy Cunningham, National Pork Board 2nd Vice President – Carey Brown, Cow Country Secretary-Treasurer – … Read More