Superbowl Commercial Leads to $1 Million Donation

News EditorCommunications, Company Announcement

The Ram Truck Brand recently presented Clay Sapp, National FAA president, with a $1 million donation. Dodge Ram declared 2012 as the “Year of the Farmer” with its popular “So God Made a Farmer” commercial aired during the Super Bowl in February. Ram pledged to donate up to $1 million to FFA for views of the “Farmer” video on the … Read More

Share Stories with Smithsonian

News EditorCommunications

The Smithsonian’s National Museum of American History is collecting stories, photos, videos, audio files and other ephemera for an 8,000-square-foot exhibition that will open in 2015. Items will be weaved together to show how agriculture has become more efficient and sustainable over time. The section dedicated to farming and ranching is part of the American Enterprise exhibition. With the Agriculture … Read More

Checkoff Seminar to Focus on Effective Messaging

News EditorCommunications, Dairy Checkoff

Going to World Dairy Expo? Schedule time to join the Dairy Checkoff at seminar called “Leading the Conversation: Answering consumer questions about dairy.” The seminar is scheduled for Wednesday, October 5 at 1 p.m. in the Mendota 2, Exhibition Hall. Learn how to more effectively engage and communicate with consumers about on-farm milk production. Answering tough consumer questions about dairy … Read More

Dairy is Life Blood of Charleston-Orwig

Cindy ZimmermanAudio, Charleston-Orwig, Communications, Social Media, World Dairy Expo

Dairy is more than just one of the basic food groups for Wisconsin-based communications and marketing agency Charleston-Orwig, it’s really the life blood of the firm. That includes both the people who work in the company and the clients they serve, according to president Mark Gale. I interviewed him this week at World Dairy Expo in the agency suite overlooking … Read More

AgChat Foundation Formed To Agvocate

Chuck ZimmermanCommunications, Internet

I don’t know how many of our World Dairy Diary readers are aware of AgChat or have participated but perhaps it’s time you check it out. AgChat is a weekly Twitter conversation from 8-10pm eastern. All you have to do is follow the Twitter hashtag, #AgChat, and feel free to join in. AgChat is nearing its one year anniversary and … Read More