The National Dairy Council recently received high honors from the 2007 Global Dairy Innovation Awards in the “Best School Milk Initiative” category for its partnerships with local dairy processors and six school districts to encourage milk consumption among children and adolescents. Each school district has adopted white and flavored milk in kid-friendly plastic packaging. St. Vrain Valley School District (Colo.) … Read More
WMMB Approves Budget
The Board of Directors for the Wisconsin Milk Marketing Board (WMMB) approved the Fiscal Year (FY) 2008 budget during its April board meeting. The budget will be invested in state and national promotion/marketing programs from July 1, 2007 through June 30, 2008. The budget is $510,000 larger than the previous year, a reflection of the continuing growth in Wisconsin milk … Read More
Dairy Zone
The Midwest Dairy Association educated 110 fifth grade students recently about how milk gets from the farm to their refrigerators. As part of the Central Plains Dairy Expo in Sioux Falls, S.D., the students toured the Dairy Kids Zone to learn about the dairy industry. The event featured four learning stations that the students visited. At one station, they saw … Read More
Getting Ready for Father's Day
It’s one of the great partnerships in culinary history — savory grilled hamburgers or steaks and delicious Wisconsin cheese. For dairy producers, — who are, of course, also beef producers — two exciting new summertime promotions funded by the beef checkoff and the Wisconsin Milk Marketing Board, Inc. (WMMB) will encourage consumers to pair these food favorites. Father’s Day Favorites … Read More
Cheese to Change Colors
Those orange cheese slices in your fridge, may soon have some fun new company – studies are now being conducted to produce processed cheese slices in different colors and shapes. The research is being supported by Dairy Management Inc. and aims to produce a product that will appeal to children and other demographics, and will increase opportunities for use in … Read More
Intern Needed in Illinois
Looking for a great summer position? How about working for the Midwest Dairy Association Chicago and St. Louis Divisions? This sounds like a great opportunity for a young person interested in the dairy industry, but hurry, applicaitons are due by April 7th! The position is designed to assist Midwest Dairy Association staff with marketing communication objectives on behalf of the … Read More
North Dakota Girls Sought
North Dakota girls…start honing your dairy promotion skills and get ready to enter the North Dakota Dairy Princess contest. The pageant beings on July 25 at the North Dakota State Fair. The winning girl will receive $900 in scholarships and the first runner-up will receive $500 in scholarships. Entry deadline is June 1st, so visit Midwest Dairy today to get … Read More
Midwest Dairy Checkoff Update
Midwest Dairy Association keeps you updated on the important programs and partnerships being funded by your checkoff dollars. To read the complete release, click here. Checkoff-Funded Efforts at Foodservice Help Increase Cheese Sales Developing innovative new products is key to driving growth of cheese sales in the pizza category. That’s why dairy producers, through their checkoff investment, partnered with Domino’s … Read More
New Midwest Checkoff Leaders
The Midwest Dairy Association has elected new officers in two of its state divisions, Minnesota and South Dakota. Officers for the Minnesota division are: Ken Herbranson, Clitherall – chairman, Paul Fritsche, New Ulm – vice chairman, Kay Henninger, Carlton – secretary, and Ron Rinkel, Hillman – treasurer. Charles Krause, Buffalo, and Corrine Lieser, Belgrade, were seated as new members of … Read More
Subway Offers Milk Options
Subway Restaurants launched its new Fresh Fit meals for adults and children March 12th. The meals include low fat white milk and reduced fat chocolate milk in single-serve plastic bottles, along with a choice of apples or raisins in place of chips. The single-serve milks are being provided by Shamorck Farms in Arizona. Dairy producers, through their checkoff investment, will … Read More