Cookie Scents Sour

News EditorDairy Checkoff, Milk, Promotion

A few days ago, we posted on bus shelters in San Francisco being cookie scented as a way to increase milk consumption. It’s too bad that the city’s residents weren’t receptive to the idea! But, I ran across this editorial in the San Francisco Chronicle that seems to suggest not everyone was agaisnt the campaign. We’re a little puzzled at … Read More

Increasing Dairy Exports Help US Producers

Chuck ZimmermanDairy Checkoff, Export, General

U.S. dairy exports have doubled in the past decade to now represent about eight percent of dairy production. California dairy producer Kimberly Clauss, who is secretary of the National Dairy Board, says exports continue to increase. “We’re already 14 percent above where we were a year ago at this time,” said Clauss. That includes a 28 percent increase in cheese, … Read More

Lawsuits Dismissed Against Dairy Groups

Chuck ZimmermanDairy Checkoff, Industry News

It looks like the dairy industry won this battle. So feel good about including dairy in your efforts to maintain a healthy weight. A U.S. District Court judge in Virginia has dismissed the two lawsuits brought last year by the animal rights group Physicians Committee for Responsible Medicine (PCRM) that challenged the healthy weight with dairy marketing program. The suits … Read More

Milk, Cookies & a Bus Ride?

News EditorDairy Checkoff

Here’s some more information on the previous post…cookies and a bus ride…Sounds like a good idea to me! Milk anyone? It’s the brainchild of marketers for the California Milk Processor Board, who are hoping the captive crowds waiting for a bus will be enticed to go home and grab a glass of milk after they take a whiff of the … Read More

Thanksgiving Pancakes

Chuck ZimmermanDairy Checkoff, General, Nutrition

Pumpkin Pancakes3 A Day has a good sounding recipe for Pumpkin Pancakes.

If you look at the recipe you’ll find out how dairy gets involved.

Rise and shine to a true taste of fall with Pumpkin Pancakes. Topped with our yummy yogurt-raisin sauce and packed with nutrients, this meal will please the whole family.

School Kids Meet Ellie

News EditorDairy Checkoff, Education

On a recent morning, the kids at a Oakland, Calif. school got a rare treat. They had the opportunity to meet Ellie, a Holstein cow from a nearby dairy farm. For some, it would be their first up-close encounter with an animal that produces the stuff they pour on their cereal in the morning. For decades, the Dairy Council has … Read More

Athletes Replenish with Chocolate Milk

News EditorDairy Checkoff

Chocolate milk, a kids only drink, right? Wrong. Scientists are now saying that this traditional lunch time staple is a better drink for athletes than sport drinks like Gatorade. To be forthright, the study by the scientists from Indiana University, published in the International Journal of Sports Nutrition and Exercise Metabolism, was supported in part by the Dairy and Nutrition … Read More

Show and Tell

News EditorDairy Checkoff

Dairy producers, through their check-off investment, are once again teaming up with the National Football League® (NFL) to promote 3-A-Day(tm) of Dairy at retail stores and schools across the nation. These promotions help increase demand for and sales of U.S.-produced dairy products and ingredients. Locally, Mid-Atlantic Dairy Association teamed up with regional supermarket chains and NFL teams to promote 3-A-Day(tm) … Read More

Dairy Success in Meeting "Unmet Demand"

Chuck ZimmermanDairy Checkoff, Dairy Group, General

About 1,000 dairy industry representatives got an update on activites funded by the national dairy checkoff program last week at the 2006 National Dairy Board/United Dairy Industry Association/National Milk Producers Federation Joint Annual Meeting in Las Vegas. Tom Gallagher, chief executive officer of Dairy Management Inc., told the group that dairy promotion is helping the entire industry convert unmet demand … Read More