… at least, the California Milk Advisory Board doesn’t think so. In fact, they’re banking on the wine industry in the state to help drum up increased demand for California cheeses. CMAB has developed a retail partnership with Mirassou Wines for a national co-promotion to encourage consumers to sample both products.
New Budget For WMMB
Since I’m on Wisconsin Milk Marketing Board news, besides the board election they approved a new budget at its April board meeting. The budget will be invested in local, state and national promotion/marketing programs from July 1, 2006, through June 30, 2007. Cheese Business $15,609,000 Communications/Local Promotions $ 9,900,000 Administration $ 1,139,000 Capital Appropriations $ 9,900,000 … Read More
WMMB Elections Coming Up
It’s election time for the Wisconsin Milk Marketing Board. Nine people have been nominated and ballots should be in the mail.
Dairy Consumption Isn't Associated with Weight Gain
A study released earlier this month in the American Journal of Clinical Nutrition found that calcium intake isn’t linked to weight gain.
Dairy Exports Reach A Record
The U. S. Dairy Export Council had some very positive news to report about exports. Talk about an increase this last 2 years. I wish my investment accounts had done as well.
Dairy Checkoff Leaders Approve Marketing Budget
The leaders of the dairy checkoff at the state, regional, and national levels have approved the Unified Marketing Plan budget for 2006, a $158.1 million strategy that this years focuses less on fluid milk consumption and more on dairy product demand enhancement.
Are Your Kids Getting Enough Calcium?
Chances are they’re not. The good news, however, is that you can change that. The American Academy of Pediatrics reports that while parents are a key influencer in children’s consumption of calcium, and a new study indicates that most children and adolescents are at risk forbone fractures and osteoporosis later in life because of low calcium intake.
Move Over Gatorade, Chocolate Milk is the Athletic Drink of Choice
Belive it or not, the next time you go out for a run or hope on the treadmill, you may want to take along a bottle of ice cold chocolate milk. Sure, you love the flavor of chocolate milk, but leading researchers now say it may be a better athletic drink than what you typically see sports stars chugging on television.
Guard Your Cows… The Aliens Are Coming!
I have officially found the coolest website of all time. The California Milk Processor Board, the Got Milk people, has launched cowabduction.com – The official site tracking the alien abduction of dairy cows around the globe. Site features are numerous, including video of victims’ herdowners, pictures of the missing and exploited cows, tips and tricks to ward off the alien abducters, and frequently asked questions about the aliens and the missing cows. There is also a feature where you can warn your friends and neighbors of the dangers of cow abduction. The site is fun, fun, and really really fun. Check it out, and let me know your favorite part.
Checking The Dairy Air
I’m sure it will be a wise expense of funds. The National Dairy Promotion and Research Board (NDB) has approved the authorization of $6 million on a one-time basis for the purpose of funding a three-year study on air emissions from U.S. dairy farms.