Not Happy With USDA

Chuck ZimmermanDairy Group, Government

IDFAAccording to IDFA, USDA is getting some pressure from a lot of dairy companies and cooperatives over their recent decision to delay milk price formula changes. The letter was signed by 25 executives.

Mischa's Got Milk

Chuck ZimmermanDairy Group, Milk, Promotion

Mischa Barton - Got MilkThe latest addition to the MilkPep “Got Milk” campaign is actress Mischa Barton. She credits the nutrients in milk for helping keep her healthy and strong during the hectic pace of filming. The ad copy reads: “Take 9. On the set they are screaming ‘action’ all day. And thanks to the 9 essential nutrients in milk, I’ve always got what it takes to nail it.” The ad debuts in Teen People.