The Pennsylvania Center for Dairy Excellence invites all sales and service representatives who work closely with Pennsylvania dairy producers to their upcoming Dairy Advocacy and Resource Team (DART) meetings. This series of meetings will focus on an environmentally friendly new approach to lowering feed costs. The DART meeting are scheduled for April 17, 22-24, and 29-30 at various dairy processing … Read More
NAIDC Announces Winning Teams
College students from across the country and Canada gathered in Madison, Wis. this weekend to compete in the annual North American Intercollegiate Dairy Challenge (NAIDC). First Place Platinum awards were given to teams from the University of Minnesota, Michigan State University, University of Illinois and Purdue University. The seventh annual NAIDC was hosted by the University of Wisconsin-Madison and attracted … Read More
People in Ag Program
Ag educators and advisers are an important part of the dairy industry. The People in Ag program gives them the trying they need be better at their chosen professions. Today, ag educators and advisers need people skills to help their clients succeed. People in Ag is an innovative program created by Penn State and Cornell universities that teaches ag educators … Read More
Calcium Helps Town Get Healthy
The folks in Calcium, N.Y. are now slimmer and healthier thanks to lowfat milk, exercise and the researchers at the University of Colorado at Denver. During a 16-week study, the community-based project called “Calcium Weighs In” provided residents of Calcium one-on-one nutrition counseling and group classes. The battle against obesity in this country could be tackled one community at a … Read More
Milk Debuts on MySpace
Any parent who has a teenager in their household knows how important online communities such as MySpace are to the social networking of this age group. The California Milk Processor Board is using MySpace to target teens with the “White Gold” advertising campaign. White Gold(SM) is a rock star who through his music spreads his love of and devotion to … Read More
Nussbaum Named S.D. Dairy Princess
Congratulations to Stephanie Nussbaum of Garretson, S.D. was crowned as the 54th South Dakota Dairy Princess on March 19th. Nussbaum won a $1,000 scholarship from the dairy princess program sponsor, Midwest Dairy Association – South Dakota Division. Nussbaum is the daughter of Brad and Monica Nussbaum and is a student at South Dakota State University studying dairy production and ag … Read More
Albaugh Wins Stout Award
Congratulations to Katie M. Albaugh of Walkersville, Md. for being named the 2008 recipient of the Fred Stout Experience Award. The award, given by the American Jersey Cattle Association, was created in 2000 in memory of Fred J. Stout Jr., Mt. Carmel, Ill., a lifelong Jersey breeder and member of the Jersey Marketing Service staff from 1978 to 1997. Stout … Read More
Elf and Witch Characters Promote Milk
The California Milk Marketing Board has announced its 2008 Spanish-language TV campaign entitled ‘Leyendas’ (Legends). The ads will feature an elf and witch character that communicate the benefits of drinking milk. “Our research indicates that Latino families connect to these characters,” says CMPB Executive Director Steve James. “The new spots are told just like a fairy tale with lessons in … Read More
Build-A-Bear Rocks with Milk
Build-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign. The campaign is designed to be a fun way to promote health and … Read More
S.D. Princess to be Crowned
The South Dakota Dairy Princess Kathryn Norling will crown her successor on March 19, 2008 at the Sioux Falls Convention Center as part of the Central Plains Dairy Expo. Four young women from across South Dakota will compete for the title of South Dakota Dairy Princess. South Dakota’s Dairy Princess serves as the official goodwill ambassador for the state’s dairy … Read More