Iowa Governor Pledges Committment to Fuel Up to Play 60

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Iowa Governor Terry Branstad has pledged his commitment to child health and wellness through Fuel Up to Play 60, an in-school health and wellness program that encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity every day. The Governor joined Lieutenant Governor, Kim Reynolds; Secretary of Agriculture, Bill Northey; Director of Department of Public Health, Dr. … Read More

Nebraska Dairy Producer Pledges Support for “Fuel Up to Play 60” Program

Melissa SandfortAudio, Dairy Checkoff, fuel up to play 60

The National Dairy Council teamed with the Midwest Dairy Council and the NFL to recently launch “Fuel Up to Play 60”, a program designed to encourage healthy eating habits and an active lifestyles to the nation’s youth who face a challenge battling the epidemic of childhood obesity.  The program is summarized by its motto: “Be Healthy, Be Active, Make a … Read More

Fuel Up to Play 60 Program Going Strong in Nebraska’s Schools

Melissa SandfortAudio, Dairy Checkoff, fuel up to play 60

In a press conference on Monday, Linda Maly from St. John Nepomucene in Weston, Neb., and “Fuel Up to Play 60” Program Advisor of the Year, outlined the program which aims to raise awareness of healthy choices and empower students to choose healthy foods and be physically active through play for at least 60 minutes per day. Listen to Linda … Read More

Governor Heineman Pledges Support for Nebraska Youth Initiative

Melissa SandfortDairy Checkoff, dairy farming, fuel up to play 60

In a press conference yesterday, Governor Dave Heineman joined Nebraska dairy industry representatives to highlight a national program designed to encourage healthy food choices and physical activity for Nebraska school students. Gov. Heineman, along with Nebraska’s Chief Medical Officer Dr. Joann Schaefer and other state representatives, outlined the “Fuel Up to Play 60” program, which aims to raise awareness of … Read More

Huddle PSA Encourages Healthy Eating

News Editorfuel up to play 60

A new television PSA entitled “Huddle” features Tony Romo, Quarterback for the Dallas Cowboys, and encourages youth to get healthy and be active by joining the Fuel Up to Play 60 movement. The PSA was developed by the Ad Council in collaboration with Let’s Move!, USDA, NFL, NFL Players Association, National Dairy Council, and Brunner advertising. Gen YOUth Foundation will … Read More

USDA Reaffirms its Committment to Fuel Up to Play 60

News EditorDairy Checkoff, fuel up to play 60, Industry News

As previously reported on WDD, the U.S. Department of Agriculture (USDA) has joined a campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council, multiple health organizations and several major corporations. The campaign, known as Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years … Read More