More good news for flavored milk! A recent study released in the Journal of the American Dietetic Association found that children who drink flavored or plain milk consume more nutrients and have a lower or comparable body mass index (BMI a measure of body fatness) than children who don’t drink milk. “Milk contains many nutrients that are important for children. … Read More
Calcium Helps Town Get Healthy
The folks in Calcium, N.Y. are now slimmer and healthier thanks to lowfat milk, exercise and the researchers at the University of Colorado at Denver. During a 16-week study, the community-based project called “Calcium Weighs In” provided residents of Calcium one-on-one nutrition counseling and group classes. The battle against obesity in this country could be tackled one community at a … Read More
Build-A-Bear Rocks with Milk
Build-A Bear Workshop is teaming up with Milk Rocks, a division of Milk Media, to feature its virtual world, on 120 million milk cartons in 95,000 elementary schools. In addition to the milk cartons, messaging on 12,500 posters and 15,000 book covers will help promote the campaign. The campaign is designed to be a fun way to promote health and … Read More
Extended Treatment for PIRSUE
Pfizer Animal Health has announced that the therapy PIRSUE® has received approval for extended treatment. Be sure to ask your veterinarian for more information. Dairy producers can now use PIRSUE® (pirlimycin hydrochloride) Sterile Solution for extended duration therapy treatment of subclinical and clinical mastitis. Pfizer Animal Health recently received the supplemental approval for PIRSUE, which is indicated for the treatment … Read More
Rascal Flatts – Milk Rocks!
The Milk Rocks! campaign now has power group Rascal Flatts on-board, and one lucky winner will have their dream come true – the chance to sing live onstage with the band! The contest, “Be a Milk Rock Star” starts on March 1 and will include advertisements on milk carton sides and lunchroom posters in more than 95,000 elementary, middle and … Read More
Sjora Drink Mixes Milk and Juice
Nestlé has introduced a revolutionary fountain drink called Sjora – a refreshing mix of milk and juice. Sjora contains 10-percent milk and 5-percent juice and has just 90 calories per 8-ounce serving. Mad Greens, a made-to-order salad bar based in Colo. is one of a handful of restaurants testing the product nationwide. Adding Sjora helps Mad Greens “round out our … Read More
Drink Contains Half of Calcium Requirement
Dr. Jon Dickinson, an orthopedic surgeon from California, has been concerned about the calcium intake of Americans for several years. So, he decided to take action and has formulated a high-calcium beverage called Osteo. The drink includes 500 milligrams of soluble calcium in each 12-ounce bottle – about half of the minimum daily requirement. The concept was to create a … Read More
Amendment Dropped from Farm Bill
An amendment that would have banned fatty foods and high-calorie beverages from school vending machines was dropped from the Senate version of the Farm Bill. The National School Nutrition Standards Amendment, sponsored by Sen. Tom Harkin (D-Iowa) and Sen. Lisa Murkowski (R-Alaska), would have been the first legislation to update the nutrition standards since 1979, a period in which scientific … Read More
Whole Milk Could Boost Fertility
The results of an exciting study suggest that full-fat dairy products could lead to increased fertility in women seeking to become pregnant. The study, called the Nurses’ Health Study, contained more than 18,000 women. The study was part of a long-term research project looking at the effects of diet and other factors on the development of chronic conditions such as … Read More
Without Milk, Rickets on the Rise
What happens when today’s youngster get too little milk, sunshine and exercise? An anti-bone trifecta, that for some is leading to rickets, the soft-bone scourge of the 19th century. But cases of full-blown rickets are just the red flag: Bone specialists say possibly millions of seemingly healthy children aren’t building as much strong bone as they should — a gap … Read More