The national dairy checkoff announced a partnership with Yum! Brands to grow U.S. dairy sales internationally, specifically in Asia Pacific, as well as Latin America and the Caribbean. Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell with nearly 43,000 restaurants in 135 countries and territories, is the global leader in the chicken, pizza and Mexican-style restaurant … Read More
Federation of State Beef Councils Funds Promotion
Facing low cattle prices and increasing supplies of beef, and with strong encouragement from its state beef council partners, the Federation of State Beef Councils at the National Cattlemen’s Beef Association will invest nearly $1 million of reserve funds in international and national beef promotions to increase demand for beef after. This decision was made after voting at an NCBA … Read More
How Dairy Checkoff Drives Demand
A series of educational seminars are offered to participants each year at World Dairy Expo, and one of the first seminars offered this year dove into the success seen by many recent investments made using dairy checkoff dollars. The seminar, hosted by Tom Gallagher, CEO of Dairy Management Inc, looked at the different ways that effective advertising and marketing of … Read More
Market to the Modern Global Foodie
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country … Read More
Get the New Ranch House Journal
Ranch House Designs has created “Ranch House Journal” in an effort to keep their customers ahead of the rest of the herd. The quarterly publication will be handed out at major cattle industry events. The first issue will debut this August at the Kansas State Fair, Maryland State Fair, Colorado State Fair, Arkansas Cattlemen’s Convention, Iowa State Fair, Oklahoma State … Read More
Missouri Beef Targets Health and Fitness Industries
The Missouri Beef Industry Council (MBIC) has shifted its focused in recent years towards reaching millennial consumers and placing an additional focus on consumers dedicated to an active and healthy lifestyle. There are many misconceptions held within the fitness community that beef does not fit in a healthy and active diet. Beef checkoff funded research has disproven these claims against … Read More
AgriClear Collaborates with Canadian Beef Breeds Council
AgriClear has entered into a collaborative marketing agreement with the Canadian Beef Breeds Council (CBBC), an umbrella organization representing the purebred cattle sector in Canada. Based in Calgary, the non-profit CBBC works with various government and industry organizations to collectively support and promote Canadian seedstock producers domestically and internationally. Under the terms of the agreement, CBBC will promote the AgriClear … Read More
2016 IFAJ Alltech Young Leaders Announced
Ten participants have been selected for this year’s International Federation of Agricultural Journalist (IFAJ)-Alltech Young Leaders in Agricultural Journalism Award, which supports winners’ participation in an IFAJ congress and an intensive boot camp-style workshop July 11-12, prior to the IFAJ congress in Bonn, Germany. Winners include: 1. Dorien Colman, journalist, Belgium 2. Richmond Fringpong, journalist, Ghana 3. Danielle Grindlay, journalist, … Read More
DFA Reports 2015 Financial Results
At the Annual Meeting held this week, Dairy Farmers of America (DFA) officials reported a net income of $94.1 million. The value is a significant increase from the Cooperative’s $43.1 million income in 2014, and is attributable to strong performances from DFA’s commercial operations and affiliates. DFA’s 2015 net sales totaled $13.8 billion, compared to $17.9 billion in 2014. Low … Read More
NPPC Pushes USDA To Defend Trademark Sale
In a meeting held earlier this week with the U.S Department of Agriculture’s (USDA) Office of General Counsel, representatives of the National Pork Producers Council (NPPC) demanded that the agency defend the National Pork Board’s (NPB) of the Pork. The Other White Meat® trademarked assets from NPPC. The slogan was sold to NPB in 2006, along with the well-known pork … Read More