Congratulations to Sunnyside Farms and Borden Company for being named award winners by MilkPEP (Milk Processor Education Program). Sunnyside Farms was the winning processor in the Breakfast at Home category and the Borden Company of Florida was the winner in the Refuel category. Sunnyside Farms won in the Breakfast-at-Home category for its strategic sponsorship of the Great Reno Balloon Race, … Read More
Ward Refueling with Chocolate Milk
Football legend Hines Ward is ready to become an IRONMAN triathlete – to “Become One.” Ward has partnered with REFUEL | ‘got chocolate milk?’ to launch “BECOME ONE,” a new documentary Web series that follows Ward and three other everyday athletes on a life-changing journey as they train for the 2013 IRONMAN® World Championship (all 140.6 grueling miles of it). … Read More
MilkPEP Engaging with Social Media
MilkPEP is using social media to engage with milk lovers over the breakfast tray. From behind a row of computer monitors in a Chicago office, social media detectives track milk-related breakfast posts from 8 a.m. to noon every weekday. They keep tabs on sentiment, engage milk drinkers, broadcast testimonials from celebrities like Maggie Gyllenhaal (see photo), and offer recipes and … Read More
Nicks Sports Milk Mustache
The New York Giants were the winners of the Super Bowl title, and wide receiver, Hakeem Nicks is the winner of a milk mustache! He reminds us all, “it’s just not breakfast without milk.” Did you power up with milk this morning? “Nice Finish. Victory tastes sweet, but training for next year starts at breakfast the next morning. So, fuel … Read More
9 Girls Chosen as the Power of 9
Congratulations to the nine teenage girls who have been chosen by America to don a Milk Mustache and appear together in a national “got milk?®” ad. It will be the first time in Milk Mustache history that “real” teens will star in the iconic campaign. Check out their winning video entries here! In February, actress, singer and dancer Julianne Hough … Read More