Join the #RealPigFarming Conversation

Cindy ZimmermanAudio, Farming, Pork, Social Media, Swine, Technology

The National Pork Board has launched a new campaign called #RealPigFarming, that uses major social media platforms like Facebook and Twitter to educate the general public about the pork industry. Cindy Cunningham with the Pork Board explains that the campaign involves real pig farmers – from their barns, from their chores everyday, when they’re outside working. “They’re posting information about … Read More

Telling the Story About How Beef is Produced

Jamie JohansenAg Group, Beef, Beef Checkoff, Social Media, Video

Most Americans today don’t have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff — and it is a part of daily activity for … Read More

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Chuck ZimmermanAgribusiness, Audio, New Holland, Social Media

Today is the launch of This new virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting Then you’ll have access to the features currently active. A list of features includes: My New Holland: … Read More

Revitalizing the REAL® Seal in Social Media

Melissa SandfortAgribusiness, Dairy Month, National Milk, Social Media

In celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital … Read More

Learn About New Holland for Cattlemen

Talia GoesAgribusiness, NCBA, New Holland, Social Media

Want to learn more about New Holland products and services available to cattlemen? The National Cattlemen’s Beef Association (NCBA) is partnering with New Holland to answer producer questions about everything from field equipment, to maintenance, to quality haymaking. Tune in as NCBA’s Cattlemen to Cattlemen goes LIVE from Denver, Colo., on Tues., May 21, at 8:30 p.m. Eastern on RFD-TV. … Read More

Give #FoodThanks This Week

Cindy ZimmermanAgChat, General, Social Media

This week marks the third annual AgChat #Foodthanks celebration, a time to reflect on the blessing of all the food choices we have in this nation. Farmers, ranchers, processors, butchers, bakers, chefs, grocers, truckers and more all make it possible for us to have healthy food on plates. Today and tomorrow in particular, AgChat encourages you to show your #Foodthanks … Read More

Image Changing Programs for the Dairy Industry

Jamie JohansenAg Group, Audio, Education, Nutrition, Social Media, World Dairy Expo

The image of agriculture throughout the United States is a fragile one. We have fewer people involved in production agriculture and that equals more consumers who don’t understand where their foods comes from. During the 2012 World Dairy Expo, Chuck talked with California diary producer, Ray Prock about the image in the non-farmer audience concerning agriculture and especially the dairy … Read More

Maybe the Next Big Farm Music Video

Cindy ZimmermanSocial Media, Video

Watch out “Farming and I Grow it” guys – there’s a new kid on video and he just “maybe” the next YouTube sensation for agriculture. L’il Fred performs “Farm It Maybe” a parody of “Call Me Maybe” by Carly Rae Jepsen inspired by the now famous Kansas brothers’ video. Another great plug for dairy farming – be sure to check … Read More

Are You Bold Enough For Butter

Chuck ZimmermanAg Group, Butter, Promotion, Social Media

Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just … Read More

Where Good Comes From

Chuck ZimmermanAg Group, Social Media

Where Good Comes From is a new website that talks about dairy goodness. It was recently launched in conjunction with the “Future of Food: Food Security in the 21st Century” event in Washington, D.C. The blog site is designed by the Innovation Center for U.S. Dairy as a potential hub for information-sharing and engagement on behalf of the entire dairy … Read More