From their efforts to provide representation for beef producers in Washington, to their role as a resource for industry professionals to receive continuing education on valuable subjects related to all aspects of production, the importance of the The National Cattlemen’s Beef Association (NCBA) is undeniable within the beef industry. NCBA was a key player in several wins for the beef … Read More
Big Business Plays Valuable Role in Sustainability
The latest Food Dialogues discussion panel held by the United States Farmers and Rancher’s Alliance (USFRA) kept the discussion focused on sustainability, a controversial concept that panelist Steve Peterson has built his career around. Peterson is the former Director of Sourcing Sustainability at General Mills, with 28 years of experience in the company, and a lifelong farmer. He operates a … Read More
#FoodD Dietician Talks Consumer Disconnect
The 2016 Dairy Strong Conference was able to serve as a host for the United States Farmers and Ranchers Alliance’s (USFRA) latest installment of Food Dialogues, a comprehensive discourse on food production between a panel of food industry experts. This group of panelists was asked to focus discussion around the controversial topic of sustainability. One panelist was Lauren Linsley, RDN, … Read More
Dairy Strong Bringing Industry Together
While the Dairy Strong Conference is still quite new to the dairy industry, occurring for only the second time in 2016, it is already making a widespread impact across the community. Over 600 dairy industry professionals from 17 US states and five different countries traveled to this week’s conference, which was held in Madison, Wisconsin. Dairy Strong is hosted by … Read More
USFRA Establishes Foundation to Continue Food Dialogue
The U.S. Farmers and Ranchers Alliance (USFRA) has launched a new foundation with a mission of furthering agricultural education and understanding of agriculture among America’s consumers including young people and millennials. The U.S. Farming and Ranching Foundation (USFRF) is the result of a collaborative effort led by the agriculture and food industry to expand the dialogue with consumers regarding food … Read More
Next #FoodD on Sustainability & Customer Buying Trends
The Food Dialogues®: Dairy Strong Farming; for the Future panel will tackle the concept of “sustainability” and all it’s different meanings for different people. The panel, hosted by the U.S. Farmers and Ranchers Alliance (USFRA), will take place at the Dairy Strong conference from 10:15 – 11:45 a.m. CT on Thursday, January 14, 2016 in Madison, Wis. and will be … Read More
New Video Series Brings Consumers to the Farm
The entire “Day on a Farm” online video series, presented by U.S. Farmers & Ranchers Alliance® (USFRA®), is officially live on YouTube and social media. Consumers and agriculture industry professionals alike are invited and encouraged to view, share, and discuss the series with others. The series of four videos, created in collaboration with the popular online kitchen and home destination … Read More
Pork Industry Reacts to Subway Announcement
Pork producers are questioning Subway’s announcement this week that the chain is moving to serving “only protein from animals that have never received antibiotics.” During a press call this morning coordinated by the U.S. Farmers and Ranchers Alliance, Dr Jennifer Koeman with the National Pork Board said the restaurant chain has not said how they expect to accomplish this action … Read More
USFRA Releases Sustainability Research
During the Farm Progress Show, U.S. Farmers and Ranchers Alliance (USFRA) announced the results of a new survey on consumer views on farming and ranching sustainability. “For USFRA, no question about agriculture is off the table,” said USFRA chair Nancy Kavazanjian during the press conference. “We want to make sure farmers and ranchers are involved in the most important conversations … Read More
Cattle Producers Learn More about USFRA
The U.S. Farmers and Ranchers Alliance (USFRA) had a booth at the 2015 Cattle Industry Convention’s big trade show in San Antonio last week where CEO Randy Krotz was able to meet with producers and tell them about what the alliance has been doing to help increase communications with consumers. “The Beef Checkoff is a major funder of USFRA,” said … Read More