The Beef Checkoff announced the launch of a new website, at VealFoodservice.com. The site is a mobile-friendly digital hub for all of the checkoff’s veal-foodservice marketing efforts. Visitors can search recipes by cuisine, cuts and/or menu and discover up-to-date nutrition information, cooking methods, seasonings/companions and featured chefs. The site currently is hosting the “Win a Free Trip to the Center … Read More
Checkoff Partners Reach Culinary Influencers
The beef industry was able to make tremendous impact on more than 450 culinary students, chef instructors and restaurant operators at the 2015 Northeast and Southeast American Culinary Federation (ACF) Conference in Baltimore on Feb. 15-17, thanks to a gold sponsorship from the checkoff’s Northeast Beef Promotion Initiative, in coordination with the Virginia, Pennsylvania, Maryland and North Carolina beef councils, … Read More
Beef Checkoff's Updated VQA Manual
The Beef Checkoff recently released an updated Veal Quality Assurance (VQA) program. The VQA program brings consistency and uniformity to on-farm care to result in a safe, wholesome, quality veal product. By being VQA-certified, veal farmers are helping to build trust and confidence in that product and demonstrating a commitment to quality to consumers. “The updated Veal Quality Assurance program … Read More
Beef Checkoff Releases Updated Veal Farm Website
A new website aims to give consumers more information about veal farming. The Beef Checkoff-funded website, “Come to the Farm,” also provides valuable information for veal farmers, packers, processors and veterinarians looking for the most recent Veal Quality Assurance (VQA) standards. For example, did you know most veal calves are fed and grown to 500 pounds? Did you know that … Read More