Launches to Educate Consumers

Jamie JohansenAg Group, ASI, Wool

The American Sheep Industry Association and its American Wool Council have launched a multi-faceted campaign to take wool’s incredible story straight to the consumer, including a new website at A new American Wool logo was launched in 2016 to kick off renewed promotional efforts. The website will work in conjunction with a variety of social media sites to tell … Read More

Glen Fisher Earns Wool Excellence Award

Jamie JohansenAg Group, ASI, Sheep, Wool

Glen Fisher was selected as the 2017 winner of the American Sheep Industry (ASI) Association Wool Roundtable’s Wool Excellence Award and will be honored at the ASI Annual Convention in Denver. The former ASI President (2009-10) didn’t know a thing about sheep before meeting and eventually marrying Linda McBride at Texas Tech University in Lubbock. He gave up his economist … Read More

American Wool Gets New Look

Jamie JohansenAg Group, ASI, Sheep, Wool

The American Wool Council, a division of the American Sheep Industry Association, has adopted a new look that brings the industry’s image up to par with the products being created everyday with this innovative, sustainable fiber. The new logo was developed after consultation with the Sterling-Rice Group of Boulder, Colo. and depicts how American wool is vigorous enough to support … Read More

Meet the 2016 Wool Excellence Award Winner

Lizzy SchultzAg Group, award, Sheep, Wool

Charlie Chase, longtime Burlington Industries (BI) Wool Company executive, will be honored this year for his contributions to the wool industry. Chase will be one of two recipients of the Wool Excellence Award at the American Sheep Industry Annual Convention in Scottsdale, Ariz. The Wool Excellence Award, sponsored by the Wool Roundtable, includes representatives from various segments of the wool … Read More

Celebrating Exciting Times in American Sheep

Jamie JohansenAg Group, Audio, Lamb, Livestock, Meat, NAFB, Sheep, Wool

The 2014 Trade Talk brought me to the American Sheep Industry Association booth during last week’s National Association of Farm Broadcasting’s annual meeting. Executive director for American Sheep, Peter Orwick, recapped the wool and lamb markets and shared some exciting news about the organization. “Very strong prices in 2014. Feeder lambs selling over $2 a pound. The attitude among the … Read More