Ensiled Versus Dry Corn

Cindy ZimmermanAudio, Feed, Forage Forum, Pioneer Hi-Bred, Podcast

Pioneer Hi-Bred Forage Forum PodcastCurious as to whether ensiled corn is better for your operation than dry corn? Scott Dennis, Pioneer Hi-Bred technical services manager for forage additives, says it’s not a matter of whether one has more nutritional value but rather how effectively an animal digests the nutrients. Ensiled or high-moisture corn, makes the starch more available to the rumen bacteria. Dennis, however, points out there are pros and cons to feeding both high-moisture and dry corn, and it’s a matter of what works best for each producer’s operation.

[audio:http://www.podtrac.com/pts/redirect.mp3?http://zimmcomm.biz/pioneer/pioneer-podcast-45-wdd.mp3]

Scott Dennis on Ensiled vs Dry Corn (5:00 min MP3)

To see all archived Pioneer Forage Forum podcasts, click here.
Previous Forage Forum podcasts are also archived at the Pioneer GrowingPoint website. To access them, go to www.pioneer.com/growingpoint and click “Livestock Nutrition” and “Forage Blog.” Those not registered for Pioneer GrowingPoint website can call 800-233-7333 Monday-Friday 8 a.m. to 5 p.m. CT for assistance.

Dairyline Markets in Review

Chuck ZimmermanDairyline, Markets

DairylineDairy Markets Week in Review
Cash cheese prices continued to inch higher on unfilled bids Thanksgiving Day week while butter continued to head south. The 40-pound block price closed the holiday-shortened week at $1.8025 per pound, up 3 1/4-cents on the week, but 20 3/4-cents below that week a year ago when the blocks plunged 19 cents only to rebound 18 1/4 the following week, and then plunge 26 1/4 the week after that.

500-pound barrel closed Wednesday at $1.79, up a nickel on the week, but 22 3/4-cents below a year ago. Nothing sold Thanksgiving Week in the cash cheese market. The NASS-surveyed product prices were issued after our dead line due to the Thanksgiving holiday.

Cash butter dropped to $1.50 Wednesday, down 9 cents on the week, but still 18 cents above a year ago. Nothing was sold.

Provided courtesy of Dairyline.

CART Students Create Winning Got Milk? Campaign

News EditorGeneral

And the winner is: (see post below): Center for Advanced Research and Technology (CART) in Clovis, Calif.! Congratulations to all of the students who took part in this unique and challenging learning exercise.

To effectively market to teens, the CART students said, milk must be presented as exciting, unattainable, even taboo. Using wit and humor as well as day-in-the-life experiences of teens, CART students impressed the California Milk Processor Board (CMPB), the creator of GOT MILK?, and its advertising firm, San Francisco-based Goodby, Silverstein and Partners (GSP) and awarded the students $2,000.

“Sitting there listening to what these students had come up with was just remarkable,” says Steve James, executive director of the CMPB. “They were so professional that you wouldn’t know they were in high school. The CART students captured the essence of the GOT MILK? campaign and its history.”

“To see what these young people brought to this 15-year-old campaign has been delightful,” says Jeff Goodby, GSP co-chairman. “They suggested new twists of design, story and thinking that will definitely inspire us here at the agency for a long time to come.”

The winning school, CART, presented three TV spots in storyboard format, using humor to appeal to the teenage audience while still addressing the health benefits of drinking milk. One of the spots called “Awkward Moment” shows a father concerned about the changes his son is undergoing: building muscles and exploring new things. As the father starts to have “the talk,” the son confesses that he experiments. He now drinks milk for strong bones, teeth and better sleep. Relieved to see his son interested in milk, the father closes the spot with, “I’m glad we had this talk.”

Amador Valley High School presented the theme “Brawn, Beauty and Brains” with the slogan YNotMilk? to highlight the health benefits of the “wonder tonic.” In the case of Orange High School, students proposed a concept with a mythical, story book theme. As a way to thank Amador Valley and Orange High Schools for their dedication to the project, the CMPB will also award each of the schools $1,000.

Teenagers Create Campaign to Speak to Teenagers

News EditorCompetition, Dairy Checkoff, Education, Industry News

Here’s a really neat learning experience: students at Amador Valley High School in Pleasanton, Calif., are devising a marketing campaign to promote milk among their peers.

Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. In a kind of academic version of “The Apprentice,” the classes will function as if they were advertising agencies, responsible for research, strategy, creative concepts, media plans and account management.

The students are being asked to propose ads that could be run next year as part of the efforts by the milk board to help increase consumption among teenagers. They are scheduled to present their work to executives from the milk board and the San Francisco agency behind the “Got milk?” campaign, Goodby, Silverstein & Partners, part of the Omnicom Group.

The contest is emblematic of a major trend on Madison Avenue: inviting consumers to create the ads that are aimed at persuading other consumers to buy stuff. The trend is gathering momentum as marketing — assisted by technology and the new media — morphs from a top-down lecture into a two-way conversation.

One benchmark they can use is a current campaign with that purpose from Goodby, Silverstein. The ads feature a make-believe rock band, White Gold and the Calcium Twins, which appears in television commercials, on a Web site and on social networks like MySpace.

The inspiration for that campaign, and the contest, is the fact that as teenagers “leave the sphere of influence of the home, and the jug of milk on the kitchen table, what happens to consumption is not a pretty sight,” he added. The reference was to how they eschew milk for soft drinks, energy drinks and other nondairy beverages.

“It would be good for us, and good for them, to get some ‘native intelligence,’ ” Mr. James said, “to help us resonate ever truer with our teen audience.They are a mysterious demographic,” he added, “and we want to reach them with an authentic voice in an authentic way.”

Traces of Melamine Found in U.S.

News EditorGeneral, Government, Health, International

Traces of the industrial chemical melamine have been detected in samples of top-selling U.S. infant formula, but federal regulators insist the products are safe. The Food and Drug Administration said last month it was unable to identify any melamine exposure level as safe for infants, but a top official said it would be a “dangerous overreaction” for parents to stop feeding infant formula to babies who depend on it.

“The levels that we are detecting are extremely low,” said Dr. Stephen Sundlof, director of the FDA’s Center for Food Safety and Applied Nutrition. “They should not be changing the diet. If they’ve been feeding a particular product, they should continue to feed that product. That’s in the best interest of the baby.”

Previously undisclosed tests, obtained by The Associated Press under the Freedom of Information Act, show that the FDA has detected melamine in a sample of one popular formula and the presence of cyanuric acid, a chemical relative of melamine, in the formula of a second manufacturer. Separately, a third major formula maker told AP that in-house tests had detected trace levels of melamine in its infant formula.

The three firms: Abbott Laboratories, Nestle and Mead Johnson, manufacture more than 90 percent of all infant formula produced in the United States. The FDA and other experts said the melamine contamination in U.S.-made formula had occurred during the manufacturing process, rather than intentionally.

The U.S. government quietly began testing domestically produced infant formula in September, soon after problems with melamine-spiked formula surfaced in China.

Sundlof said there have been no reports of human illness in the United States from melamine, which can bind with other chemicals in urine, potentially causing damaging stones in the kidney or bladder and, in extreme cases, kidney failure.

Melamine is used in some U.S. plastic food packaging and can rub off onto what we eat; it’s also contained in a cleaning solution used on some food processing equipment and can leach into the products being prepared.

The concentrations of melamine [found in China] were extraordinarily high, as much as 2,500 parts per million. The concentrations detected in the FDA samples were 10,000 times smaller _ the equivalent of a drop in a 64-gallon trash bin.

“We’re talking about trace amounts right here, and you know there’s a lot of scientific bodies out there that say low levels of melamine are always present in certain types of foods,” said McBean.

Worden Promoted to Holstein Communications Manager

News EditorHolstein Association, Industry News

Congratulations to Lindsey Worden on her recent promotion to Communications Manager for the Holstein Association USA. Lindsey has served as Public Relations Specialist for the Association since July 2007.

In her new role, Lindsey will lead all editorial, advertising, and public relations strategies and programs online and in print. The University of Wisconsin-Madison Dairy Science and Life Science Communications graduate brings solid dairy experience to her position.

“We are excited to be able to promote Lindsey,” said John Meyer, CEO of the Holstein Association. “She grew up with Holstein Association programs, and her experience and talents lend themselves greatly to the position. All who have had the opportunity to work with her, feed off her genuine enthusiasm for the Holstein cow and the Association. Additionally, Lindsey has been the driving force behind the Association’s new website which will be launched next month,” he continued.

Lindsey was actively involved with Wormont Dairy, the Worden’s family farm, while growing up in New Mexico and New York. Prior to joining the Association full time, Lindsey served as the Summer Intern for Youth Programs and Education for the Holstein Foundation in 2006, and was the Dairy Youth Programs Intern for the University of Wisconsin Extension in 2005.

While in college, Lindsey was a member of the Badger Dairy Club, the Association of Women in Agriculture, and the UW Dairy Cattle Judging Team. In her senior year, Lindsey was a top ten finalist in National Dairy Shrine’s Student Recognition Contest.

Happy Thanksgiving

Chuck ZimmermanGeneral

Happy Thanksgiving From ZimmComm New MediaIt’s time to take a break from what’s going on in the dairy business.

Have a Happy Thanksgiving from ZimmComm New Media.

And just in case you want to know more, here’s what Wikipedia says about it:

Thanksgiving, or Thanksgiving Day, is a harvest festival. Traditionally, it’s a time to give thanks for the harvest and express gratitude in general. Thanksgiving is a North American holiday with the dates and whereabouts of the first Thanksgiving celebration a topic of modest contention. It has generally become a national secular holiday with religious origins. Though the earliest attested Thanksgiving celebration was on September 8, 1565 in what is now Saint Augustine, Florida[1][2], the traditional “first Thanksgiving” is venerated as having occurred at the site of Plymouth Plantation, in 1621.

Today, Thanksgiving is celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. Thanksgiving dinner is held on this day, usually as a gathering of family members.

January 15 is Deadline for Jersey Awards

News EditorCompetition, Jersey Association

The American Jersey Cattle Association and National All-Jersey Inc. are seeking nominations for their annual breeder awards. Any lifetime member of the AJCA can nominate qualified persons for these awards. All materials must be received on or before January 15, 2009.

The Master Breeder Award is bestowed annually upon a living AJCA member, family, partnership, or corporation, who, in the opinion of the Board of Directors, has bred outstanding animals for many years and thereby has made a notable contribution to the advancement of the Jersey breed in the United States.

The Distinguished Service Award is bestowed upon as many living AJCA members and/or members’ families, who, in the opinion of the Board of Directors, have rendered outstanding and unselfish service for many years and thereby have made a notable contribution to the advancement of the Jersey breed in the United States.

The AJCA-NAJ Award for Meritorious Service is bestowed annually upon a living individual, who, in the joint opinion of the Boards of Directors of the American Jersey Cattle Association and National All-Jersey Inc., has made a notable contribution to the advancement of the Jersey breed and the livelihood of Jersey owners in the United States through research, education, development, marketing, or other significant activities of the allied dairy industry.

Young Jersey Breeder Award.
These awards are bestowed annually upon as many living AJCA members and/or members’ families, who, in the opinion of the Board of Directors, merit recognition. Nominees must be active members of the American Jersey Cattle Association and must be at least 28 years of age but not more than 40 years of age as of January 1 of the recognition year. Selection is based upon expertise in dairy farming and Jersey cattle breeding; participation in AJCA and NAJ programs; and leadership in Jersey and other dairy and agricultural organizations.

Weekly CWT Export Update

News Editorcwt, Industry News

Cooperatives Working Together (CWT) has announced their updated export bids for the past week.

One bid was accepted from California Dairies Inc., of Artesia, Calif., for the export of 132 metric tons (291,010 lbs.) of butter to Mexico.

Another bid was accepted from Humboldt Creamery of Fortuna, Cailf., for the export of 20 metric tons metric tons (44,092 lbs.) of whole milk powder to Indonesia.

Finally, four bids were accepted from Dairy Farmers of America of Kansas City, Mo. One bid was accepted for the export of 36 metric tons (79,366 lbs.) of anhydrous milkfat to Mexico. The other three bids were for whole milk powder in the following amounts: 80 metric tons (176,370 lbs.) to Mexico, another 20 metric tons (44,092 lbs.) to Mexico; and 80 metric tons (176,370 lbs.) to Haiti.

With these accepted bids, CWT’s total 2008 export obligations are: butter, 25,427 metric tons (56 million lbs.); cheese, 1,285 metric tons (2.8 million lbs.); whole milk powder, 1,588 metric tons (3.5 million lbs.); and anhydrous milkfat, 10,477 metric tons (23 million lbs.). The milk equivalent total of these products is 1.96 billion pounds.

New Studies Show Dairy Helps with Weight

News EditorHealth, Industry News, International, Research

A diet high in dairy calcium may aid weight loss, according to a recent study published in the International Journal of Obesity.

Dr Judith Bryans, Director of the Dairy Council and Registered Nutritionist said: “Previous studies have shown that consuming low-fat dairy, as part of a calorie controlled diet, may have a beneficial effect on weight, but how it may do this is unclear. It has been proposed that calcium may reduce fat absorption. This study therefore investigated the effect of dairy calcium on fat excretion.”

In this study men and women were given a high-calcium diet for seven days, followed by a one-week break, and then a low calcium diet for a further seven days. The fat levels excreted by the participants during both calcium diets were analysed and recorded.

Low-fat dairy foods were the main source of calcium given to the participants, and the researchers found that increasing dairy calcium from 700mg/day to 2300mg/day more than doubled the fat excreted by the participants. They suggested that the calcium may decrease the amount of fat absorbed by the body and this could potentially lead to weight loss.

Another new study, published in Nutrition & Metabolism, found that consuming three portions of dairy a day, as part of a healthy balanced diet may help with weight maintenance.

The subjects were put on a weight-loss diet for the first three months. Those who lost 10kg or 10% of their body weight, were then divided into two groups and followed for a further six months to see if they would maintain their weight. The first group ate three servings of dairy each day, while the second group ate less than one.

At the end of the study, both groups had similar weight and body composition despite a greater calorie intake by the group which had more dairy.

In this study a serving of dairy was 1 glass (240ml) milk, 1 pot (227g) yogurt or 42g hard cheese. In the UK, the Reference Nutrient Intake (RNI) of calcium for adults is 700mg per day, and to achieve this The Dairy Council recommends 200ml of milk, 150g of low-fat yogurt or 30g (matchbox size) of hard cheese.