Athletes Named SAMMY Winners

News EditorCompany Announcement, Competition

Congrats to the 2010 Scholar Athlete Milk Mustache of the Year Award winners! Each winner will receive a $7,500 college scholarship, appear in a special Milk Mustache ad in USA TODAY and attend a special awards weekend in Disney World in June where they’ll get to meet Milk Mustache celebs— NBA All-Star and Denver Nuggets point guard Chauncey Billups and … Read More

Drink Milk for a Change

News Editorgot milk?

Milk can help you Shine, Replenish and Build. But, drinking milk can also help you make a difference. The folks at Body By Milk have partnered with Shawn Johnson, Deron Williams and Albert Pujols for a unique contest – the winning celeb will have the chance to implement a community project that is special to them. Shine: Create a place … Read More

Jordin Sparks Wears Milk Mustache for a Cause

News EditorDairy Checkoff, Industry News, Media, Milk

Jordin Sparks is the newest milk mustache celebrity – and she’s wearing the famous mustache for a cause! According to the Body By Milk website: “If you want to help make a difference in yourself and the world, you should Drink Milk for a Change. Make your own Milk Mustache ad at BodyByMilk.com and you will be supporting Save the … Read More

Usher is Latest Milk Mustache Wearer

News EditorDairy Checkoff, Industry News, Media, Milk

R&B star Usher is the latest celebrity to don a milk mustache. Usher is featured in the ad campaign Body By Milk. Usher was recently quoted in a People magazine article to say, “You’ve got to do things like win Oscars and Grammys. But, you’re nothing if you don’t have a milk ad!” Bodybymilk.com is an online educational resource for … Read More

Famous Mustache Uses Online Presence

News EditorDairy Checkoff, Industry News, Media, Milk

The National Fluid Milk Processor Promotion Board is effectively using the internet to target one of its most important groups, teenagers, and extend the life of its “Milk mustache” campaign. “This past year is the first time we’ve significantly used online as an advertising vehicle,” says Sal Taibi, president of Lowe Worldwide, which inherited the campaign from Bozell when it … Read More