Have you heard about Fuel Up to Play 60 yet? This in-school nutrition and physical activity campaign is partially funded by America’s dairy producers, through their investment in the dairy checkoff. Fuel Up to Play 60 is a partnership between the National Dairy Council® (NDC), the nutrition research and education arm of the dairy checkoff, and the National Football League® … Read More
Butter Tribute to Fuel Up to Play 60
The butter sculpture has been unveiled today at the Ohio State Fair, and this year’s buttery masterpiece pays tribute the importance of good nutrition and physical activity in combating childhood obesity. Created by the American Dairy Association, the sculpture highlights the Fuel Up to Play 60 school wellness program, a partnership between the National Dairy Council and the National Football … Read More
Castillo is Winner of Fuel Up to Play 60
Congratulations to Accel Castillo, an eighth-grader from Palm Springs Middle School, for being named the top individual in the inaugural Fuel Up to Play 60 competition! Castillo beat 198,825 peers from around the country to claim the honor. Castillo’s prize includes a meeting Miami Dolphins wide receiver Davone Bess and a school assembly. Fuel Up to Play 60 is a … Read More
Enslow Middle School National Winners
Congratulations to the students at Huntington, West Virginia’s Enslow Middle School for winning the national Fuel Up to Play 60 competition! As the national winner, Enslow wins a HOPS Sports System and a cafeteria makeover (valued at $40,000), which will help Enslow’s students make their improvements permanent. The students will also be featured on FuelUpToPlay60.com and NFLRush.com. Students at schools … Read More
Fuel Up to Play 60 Fits Into First Lady's Plan
Today First Lady Michelle Obama announced the Partnership for a Healthier America, an effort to support the national goal to solve the childhood obesity. The First Lady will serve as Honorary Chair of the new organization. The National Dairy Council sent this follow-up release regarding how Fuel Up to Play 60 can fit into Mrs. Obama plan. Fuel Up to … Read More
Reggie Bush Wins Milk Mustache Showdown
Last night may have been the Super Bowl, but it was also the showdown for the Milk Mustache football celebrity. And the winner is New Orleans Saint Reggie Bush! After an impressive showdown in Miami, Reggie Bush showed he has what it takes to win big. Not only does he have an impressive new ring to show off but also … Read More
USDA Reaffirms its Committment to Fuel Up to Play 60
As previously reported on WDD, the U.S. Department of Agriculture (USDA) has joined a campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council, multiple health organizations and several major corporations. The campaign, known as Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years … Read More
NDC Supports Fuel Up to Play 60
The National Dairy Council reports: Two new studies show how important forming healthy food and beverage habits can be in children and adolescents. This science adds to a growing body of evidence that has helped shape a new nutrition and physical activity program from the National Football League and National Dairy Council (NDC) called Fuel Up to Play 60. One … Read More
Fuel Up to Play 60 New Initiative
The National Football League (NFL) and National Dairy Council (NDC) have launched a new program called, Fuel Up to Play 60, an initiative aimed at tackling childhood obesity by giving youth a voice in changing the school nutrition and physical activity environment. The program will reach 36 million youth in 60,000 elementary, middle and high schools during the 2009/2010 school … Read More