Kraft Foods is reaching out to its customers through social networking, and using the popular website Facebook to feed hungry Americans. Kraft’s new cause-related Facebook application was launched in conjunction with social marketing company SocialVibe. For each friend users convince to add the application, Kraft donates six meals to hungry families through the Feeding America charity. So far, the program … Read More
Kraft’s Offers New Recipe App for iPhone
Kraft Foods is making it easier for busy consumers to plan meals, search recipes and even locate the nearest store through a new downloadable application for iPhone and iPod touch users. The application is called iFood Assistant and is available on the Apple App Store for 99 cents. It is billed as the first of its kind for a food … Read More