WTO Decision on COOL Confidential For Now

Cindy Zimmerman

The World Trade Organization has reportedly made a decision on the case against the United States mandatory Country of Origin Labeling (COOL) law by Canada and Mexico, but it may be some time yet before we hear what it is. “Sometimes there are additional questions, additional information that needs to be provided,” says National Cattlemen’s Beef Association (NCBA) Associate Director …

Telling the Story About How Beef is Produced

Jamie Johansen

Most Americans today don’t have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff — and it is a part of daily activity for …

Lotz Wins World Livestock Auctioneer Championship

Jamie Johansen

Blaine Lotz of Edna, Kan. proved his world-class talent as a livestock auctioneer at the 51st anniversary of the Livestock Marketing Association’s (LMA) World Livestock Auctioneer Championship (WLAC) in Knoxville, Iowa, on Saturday, June 21. As a third-generation auctioneer, the world champion was quite familiar with the livestock marketing industry. When he was 15, Lotz attended auctioneering school at Western …

Breeder Education at Upcoming Hereford Genetic Summit

Jamie Johansen

Drought, record-high feed costs, changing consumer preferences and a growing global demand for protein have driven significant changes in the U.S. beef industry. With these trends in mind, the American Hereford Association (AHA) is planning a Hereford Genetic Summit Sept. 4-5 in Springfield, Mo., where Hereford enthusiasts can gather and engage in meaningful discussions about the industry, the inherent strengths …

Beef Remains the Top Protein in Foodservice

Jamie Johansen

Beef experienced significant volume growth in the past year and continues to be a mainstay on the menu, according to the 2013 Usage and Volumetric Assessment of Beef in Foodservice report, proprietary research from the Beef Checkoff Program. The annual survey of protein purchasing executives showed that beef remains the number one protein in foodservice – in volume, in market …

South Dakota Ranchers Answer Consumer Questions

Jamie Johansen

The South Dakota Beef Industry Council (SDBIC) along with the Northeast Beef Promotion Initiative (NEBPI), through the use of Beef Checkoff dollars, hosted the second “Meat Your Beef” retail and foodservice influencer immersion event for May Beef Month. South Dakota cattle rancher and SDBIC board of director Craig Bieber, Leola, SD, attended the first “Meat Your Beef” event at Hedgeapple …

Countdown to Quality Certifies Thousands of Producers

Jamie Johansen

Boehringer Ingelheim Vetmedica, Inc. (BIVI) offers Beef Quality Assurance (BQA) certification during an open certification period to beef and dairy producers from across the county. 7,732 producers took advantage of this opportunity doubling the number of certification in 2013. This raises the total of producers who have made a commitment to quality through the free certification partnership to more than …

Sherry Joins Select Sires' Communications Department

Jamie Johansen

Select Sires Inc. is pleased to announce the hiring of Jacquelyn Sherry as a communications specialist. Sherry will be responsible for domestic and international visitor programs, the employee newsletter, updating and creating flyers and other promotional materials as well as the crossbreeding directory. She will effectively promote Select Sires genetic programs and services as well as design and produce materials …

New Holland Livestock Pavilion Coming Soon

Jamie Johansen

In support of their strong support of dairy and livestock producers, New Holland Agriculture & Construction is proud to announce an agreement with the Alliant Energy Center in Madison, WI. to secure naming rights for new livestock pavilions that will be built on the grounds beginning next year. “New Holland’s legacy is strong in hay tools, tractors and skid steer …

Dairy, Beef Producers Get Free Quality Certification

John Davis

Dairy and beef producers can get free quality certifications. Boehringer Ingelheim Vetmedica, Inc. is offering to producers who sign up by April 15 free Beef Quality Assurance (BQA) certifications, funded by the checkoff and giving producers tools to provide the safest and highest quality beef to consumers. BIVI will pick up the $25-50 certification fee for beef or dairy producers …