Beef Checkoff Game Shows What Cows Eat

Cindy ZimmermanBeef, Beef Checkoff

The beef checkoff has launched a super cool, clever and creative way to educate people about what cows eat. It’s called “Cow Chow” (you have to love that!) and it’s an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to … Read More


Chuck ZimmermanAudio, Beef, World Dairy Expo

Every year the Cattlemen’s Beef Board serves some samples at World Dairy Expo. On opening day Angela Horkan, Wisconsin Beef Council (left) and Melissa Slagle, CBB, were serving meat balls made with veal. Mmm, mmm, good. Angela says they like to come to Expo since 80% of their Checkoff funds come from the dairy industry. So the booth gives them … Read More

NCBA Takes Beef with EPA to Social Media

Cindy ZimmermanBeef, Government, Social Media

The National Cattlemen’s Beef Association (NCBA) is turning to social media to get its message out about the Environmental Protection Agency’s potential regulation of coarse particulate matter, more commonly called dust. A new animated video, themed Over Regulation All Across the Nation, was launched today on NCBA’s You Tube channel. NCBA notes that U.S. Representative Kristi Noem (R-S.D.) introduced, with … Read More

Milking Parlor: Dairy Man Becomes VP of NCBA

John DavisAudio, Beef, Beef Checkoff, Milking Parlor, Podcast, The Milking Parlor

Beef operations are a big part of any dairy farm, so it’s only fitting that a dairy man has risen to one of the top leadership positions at the National Cattlemen’s Beef Association (NCBA). During the recent Cattle Industry Convention in Denver, Scott George, a family dairy farmer from Cody, Wyoming, was elected as the new vice president for NCBA, … Read More

Social Media Vital To Industry

Chuck ZimmermanAlltech, Alltech Global 500, Animal Health, Audio, Beef

This year’s Alltech Global 500 includes a full program for beef producers. As we’ve said many times before, if you’re in the dairy business, you’re in the beef business. So, I spoke with one of the beef farmers here, Charles Miller. He’s a Kentucky cattleman so he didn’t have as far to go as many who are here from 29 … Read More