Dairy Farm Families Support Super Bowl’s ’52 Weeks of Giving’

Jamie Johansen

Midwest Dairy Council is giving $250,000 to provide Fuel Up to Play 60 Super School Breakfast grants in support of schools serving breakfast outside the cafeteria to 52 communities across Minnesota during the 52 weeks leading up to Super Bowl LII. Through funding from dairy farm families, the contribution will match other support to the Legacy Fund of the Minnesota …

Partners Increase Physical Activity of Youth

Jamie Johansen

The NFL, USA Football, GENYOUth and Fuel Up to Play 60 have expanded the Fuel Up to Play 60 NFL FLAG Essentials program. The increase physical activity of youth, with the distribution of NFL FLAG Essentials Kits to 4,000 schools nationwide will reach 1.5 million new students and double the number of resources provided in the first two years of …

NFL and Dairy Industry Partner for Healthier Kids

Lizzy Schultz

Amid pre-Super Bowl 50 celebrations, US Secretary of Agriculture Tom Vilsack, NFL Commissioner Roger Goodell, and Paul Rovey, dairy farmer and leader of the National Dairy Council (NDC), announced that the dairy-farmer funded Fuel Up to Play 60 program, along with support from the National Football League (NFL) and the US Department of Agriculture (USDA), will be providing $35 million …

Fuel Up to Play 60 Launches Spanish Resources

Jamie Johansen

Fuel Up to Play 60 is now providing resources to help Spanish-speaking communities live healthier lifestyles through good nutrition, including low-fat and fat-free dairy, and physical activity. Increasing access to Fuel Up to Play 60 is critical as the Hispanic population in schools is projected to increase to 29 percent of total enrollment by 2024, and Spanish will be the …

Fuel Up to Play 60, Dannon Join Forces at Retail

Jamie Johansen

Fuel Up to Play 60 is partnering with Dannon Danimals for a national retail promotion designed to bring awareness to healthy eating and physical activity. Parents and kids can search for one of six “Golden Bongos” – the Danimals character – among 19 million packages of Danimals Smoothies and Danimals Squeezables low-fat yogurt. Winners will have a chance to earn …

New Funding Expands Fuel Up to Play 60

Jamie Johansen

The NFL Foundation has committed more than $1 million to expand the NFL FLAG program done in partnership with Fuel Up to Play 60, which was founded in part by America’s dairy farmers. The funding will impact 1,800 schools throughout the country. The funding will make it possible to reach 1 million more students in 10 cities across the country …

‘Fuel Greatness’ Grows School Breakfast Awareness

Jamie Johansen

Fuel Up to Play 60, the nation’s largest in-school health and wellness program, will launch “Fuel Greatness” to grow awareness about the importance of school breakfast to students and school leaders. The effort aims to elevate the conversation around good nutrition and physical activity with a focus on increasing participation and access to breakfast – including dairy – to ensure …

Former Dallas Cowboy Touts Fuel Up to Play 60

Jamie Johansen

The Texas A&M AgriLife Extension Service and Dairy Max, introduced state legislators and others to the Fuel Up to Play 60 program and other statewide initiatives on youth health and wellness. Jay Novacek, former Dallas Cowboy was the featured speaker at the event held at the Legislative Conference Center of the Texas State Capitol. Coordinators said the event and its …

FUTP60 Renews 5 Year Commitment

News Editor

Five years ago, Fuel Up to Play 60 partnered with the National Football League, National Dairy Council, U.S. Department of Agriculture, GENYouth, U.S. Department of Education and America’s dairy farmers to empower kids to make their schools a healthier and more active place. Since then they’ve been able to reach 38 million kids in 73,000 schools with the tools, grants …

Fuel Up to Play 60 Scores for Dairy Farmers

Melissa Sandfort

With kids back in school and the football season underway, one of the dairy checkoff’s powerful partnerships is also kicking off another season. Fuel Up to Play 60 teams dairy farmers and the National Football league in a nationwide effort that reaches kids with positive messages about nutrition and exercise. Fuel Up to Play 60 was created by dairy farmers …