Hereford World Hires New Editor

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Hereford LogoJulie White is the new Hereford World editor. She replaces Angie Stump Denton who will continue to be the American Hereford Association (AHA) Director of Communications and Public Relations. Julie brings a combination of cattle knowledge and journalism experience to the role.

Growing up in Missouri, Julie was active in the Shorthorn junior program, serving as the National Shorthorn Lassie Queen. She attended Kansas State University, graduating in 2009 with dual majors in agricultural communications & journalism and animal sciences & industry. While minoring in international agriculture. She then continued her education Oklahoma State University, where she earned a master’s in international agriculture.

Since December 2011, she has been the director of communications and managing editor for the Ohio Cattlemen’s Association/Ohio Beef Council. In that position, she managed the Ohio Cattlemen magazine, wrote press releases, maintained websites, handled social media and assisted in promotion, among other tasks.

“I’ve always held Hereford World in high regard and have the utmost respect for the legacy of the breed it represents,” Julie says. “It’s an honor to take on this role and continue the tradition of producing a high-quality publication with informative and relevant content for Hereford breeders and AHA members.”

Julie started at the AHA headquarters in Kansas City, Mo., Oct. 1. “We’re excited to have Julie join our Hereford Publications Inc. team,” says Joe Rickabaugh, AHA director of seedstock marketing and field staff. “She brings a wealth of real-world editorial and seedstock experience to the team. She will no doubt help continue the award-winning publication.”

Ag Group, Beef, Communications, Hereford Jamie JohansenHereford World Hires New Editor

More Than A Competition

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wde-14-181-editedI am no stranger to livestock shows, but it was my first World Dairy Expo and I have to admit, some things are done very different. Fitting is one of those on the list. We are always in the mode of growing hair in beef cattle. In fact, I don’t think you can have too much. So, how do you fit a dairy cow who has such little hair?

That question and more were answered when I strolled through the dairy barns and got the chance to talk with Steven Nelson who won the youth fitting contest at World Dairy Expo. Steven lives in Grovespring, MO and that just happens to be my home too. There in the small southern Missouri town, Steven milks 45 head of cows with his dad. He is in charge of all the milking year-round, tackles hay in the summer months and works for his neighbor who milks 100 head. Steven plans to take over the family operation when he finishes college.

Steven further explains the competition saying he had one hour to get one dairy cow ready for the ring. “You have to blow up the hair on their top line because you want their back to be perfectly straight. You also blow up their belly hair and blend it in with their body to make her look deeper and fuller, but also making her look sharper and more angular.” A professional fitter serves as the judge and watches each contestant throughout the entire competition.

Steven didn’t bring any of his own head to show during the Expo, but was working for another Missouri string. He said it didn’t really matter how well they all did and that it was more about the opportunity because all the cattle at the World Dairy Expo were good.

Listen to my complete interview with Steven here: Interview with Steven Nelson, Champion Youth Fitter

Find all photos from the event here: 2014 World Dairy Expo Photo Album.

Coverage of World Dairy Expo is sponsored by
Coverage of World Dairy Expo is sponsored by New Holland
Ag Group, Audio, Cattle, contest, Dairy, Exhibitor, Livestock, World Dairy Expo Jamie JohansenMore Than A Competition

AAA President Appointed to Virginia Ag Board

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aaaVirginia Governor Terry McAuliffe announced additional appointments to his administration, including the appointment of Animal Ag Alliance President and CEO Kay Johnson Smith to the Board of Agriculture and Consumer Services. The new appointees will join McAuliffe’s administration focused on finding common ground with members of both parties on issues that will build a new Virginia economy and create more jobs across the Commonwealth.

“As a native Virginian and longtime resident of Arlington County, it’s truly an honor to represent Virginia’s 8th Congressional District in this capacity,” said Johnson Smith. “While this region of the Commonwealth does not have commercial farms, agriculture and food production are of great interest to the residents here. Farmers markets operate weekly in numerous neighborhoods, many residents grow their own vegetables in community gardens and issues such as backyard hens are frequently debated in local politics.”

The Virginia General Assembly authorized the formation of the first Board of Agriculture and Consumer Services on March 5, 1888. Johnson Smith will join the ten other citizen members, appointed by the Governor, and two at-large members on the Board.

“With more than 25 years of working in agriculture promotion, marketing, policy and education, I hope my passion and experience will help agriculture continue to grow in the Commonwealth.”

The Board’s primary responsibility is to promote the agricultural interests of Virginia by advising the Governor on the state of the Virginia agriculture industry and working with state and federal agencies to implement programs that will strengthen agriculture in the Commonwealth.

Ag Group, Animal Ag Alliance, Company Announcement Jamie JohansenAAA President Appointed to Virginia Ag Board

USDA Releases 203 Census on Aquaculture

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USDA_logoThe USDA’s National Agricultural Statistics Service (NASS) released the 2013 Census of Aquaculture results. This report is the result of the third national census conducted by NASS to measure the U.S. aquaculture industry. The last Census of Aquaculture was conducted in 2005.

“The 2013 Census of Aquaculture expands on the data collected about aquaculture during the 2012 Agriculture Census and provides a more comprehensive picture of the aquaculture sector at the national and state levels,” said NASS Administrator Joseph T. Reilly. “There is always a need for current industry-specific data and the results from the census of aquaculture will be used by federal, state and local governments, agribusinesses, trade associations and producers to make decisions impacting this specialized area of agriculture.”

The aquaculture census provides detailed information relating to production volume and methods, surface water acres and sources, sales, point of first sale outlets, and aquaculture distributed for restoration, conservation, enhancement, or recreational purposes.

Data highlights from the 2013 Census of Aquaculture include:
• Total sales of aquaculture products in 2013 was $1.37 billion, an increase of 26 percent from 2005.
• Sales of food fish was $732 million, an increase of 9 percent from 2005.
• Crustacean sales in 2013 was $85 million, up 59 percent from 2005.
• The sales of mollusks was $329 million, an increase of 62 percent from 2005.

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Ag Group, Aquaculture, usda Jamie JohansenUSDA Releases 203 Census on Aquaculture

Alltech Equine Webinar on Winter Feeding

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Screen Shot 2014-10-13 at 10.57.53 AMJoin Alltech Equine Heroes on October 22 2014 at 3pm GMT (11am EDT) as Dr. Helen Warren from the Alltech technical team, shares her key insights on winter feeding of horses with a specific focus on forage options, feeding values and nutritional issues to watch out for. Alltech’s Global Equine and Pet Marketing Manager – Clare Fahey – will also speak about the behavioral and management aspects of feeding housed horses during winter months. Registration can be found online.

Dr. Warren achieved her primary degree in Animal Science from Aberystwyth University, Wales in 1999, followed by her PhD from the Faculty of Medical and Veterinary Sciences at Bristol University. She is a member of the British Society of Animal Science, a qualified lecturer and a registered Animal Scientist. She has lectured degree students in equine and animal science. She currently works as a Technical Co-ordinator for Alltech in both ruminants and horses, involving initiating European research projects, as well as delivering nutritional education and technical sales support.

Clare Fahey, Alltech’s global equine and pet marketing manager, received her bachelor’s degree in animal science and a master’s degree in marketing from University College Dublin. Recently, her role has involved leadership of the Alltech Official Partner Program, which sub-licenses the company’s sports sponsorship to 40 leading companies around the world who serve as partners to Alltech. She has also developed the company’s Equine Heroes campaign, a social media-driven recognition of the hard-working people behind the horses, which has attracted more than 30,000 fans in one year on Facebook.

Agribusiness, Alltech, Education, Equine, Feed, Forage, Nutrition Jamie JohansenAlltech Equine Webinar on Winter Feeding

Hubbard Feeds Introduces Platinum Fortification Package

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Hubbard Logo_outlined useHubbard Feeds Inc., the leading provider of researched-based, animal nutrition solutions, is pleased to announce the upcoming launch of its new vitamin and trace mineral nutrition supplement for seed-stock cattle, termed “Platinum” fortification.

The Hubbard Beef Platinum package is designed to optimize production in breeding stock, providing the essential nutrition levels needed to meet the demands for rapid growth and an enhanced immune function.

“Growing seed-stock bulls and heifers need to achieve reproductive maturity at a young age, as well as develop an active immune system and strong hooves to withstand the stress of handling and turnout for service.” said Dan Herold, Manager, Beef Nutrition & Tech Services, Hubbard Feeds Inc. “The new Hubbard Beef Platinum package involves our highest levels of organic copper, manganese, cobalt, and zinc, along with select vitamins and trace minerals known to promote fertility and hoof strength. We expect this new fortification package to be well received by the seed-stock industry.”

Platinum fortification will be available in several of the most popular branded Hubbard beef supplements, including:
· 45591 GainRite® Platinum Grower Availa 4 R900
· 45601 STOCKMASTER® Platinum 8 Availa 4
· 45424 Brood Cow Platinum Availa 4 R800

To learn more, visit Hubbard Feeds Booths # 504, 506, 508 at the American Angus Association National Convention and Trade Show, Nov. 4-6 at the KCI Expo Center in Kansas City, MO.

Agribusiness, Angus, Beef, Feed, Nutrition Jamie JohansenHubbard Feeds Introduces Platinum Fortification Package

Apply Now for Dairy Challenge Social Media Corps

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PrintThe North American Intercollegiate Dairy Challenge (NAIDC) and Farm Credit are now recruiting for the 2014-2015 Dairy Challenge Social Media Corps. This unique opportunity allows students to gain real-world experience in developing their social media and communications skills.

Social Media Corps members will develop a content plan – including capturing photos and creating tweets and Facebook posts – and will help to manage the online conversation during the upcoming 2014-2015 Dairy Challenge events.

To prepare for this highly-visible assignment, Social Media Corps students will receive training from the Farm Credit National Communications Team focused on strategic social media program development and execution. The Social Media Corps will share their Dairy Challenge experiences and drive online conversation with both Dairy Challenge attendees and the broader online community.

Do you have what it takes to be a member of the 2014 Dairy Challenge Social Media Corps? We’re looking for students who are:
· Available to attend one of the Dairy Challenge events in 2014-2015 and participate in the full event
· Passionate about social media and digital storytelling
· Looking to learn more about running a strategic social media program
· Knowledgeable about the dairy industry (not required, but it is a plus)

NAIDC will cover hotel and meal costs for Dairy Challenge Social Media Corps students while at the event and will also help to coordinate travel to the event where there is a participating team from the same college as the Social Media Corps student.

To give yourself an edge over your competition in the selection process, we encourage you to show the judges your social media skills and make sure to use the Dairy Challenge hashtag, #DairyChallenge. Dairy Challenge Social Media Corps members will be notified within five days of the application deadline.

Ag Group, Communications, Dairy, Social Media, Youth Jamie JohansenApply Now for Dairy Challenge Social Media Corps

American Royal Grapes & Steaks Results Announced

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American royalExcellent food and wine was celebrated when the American Royal Association announced the winners of the 2014 Grapes & Steaks Competition October 8th in the Wagstaff Theater located in the American Royal Complex. Last year’s competition was featured in the Wall Street Journal.

Grapes and Steaks is the culmination and celebration of two separate competitions to name some of the country’s best steaks and wine. The winners of both competitions were announced at the event, and guests had the opportunity to sample the winning wines as well as delicious food from area restaurants. This year’s participating restaurants were The Bristol, Chaz at the Raphael, Kansas City Club, Milano, Ophelia’s, Pierpont’s, Providence New American Kitchen and Sasha’s Bakery.

Beef producers from across the nation were invited to submit rib eye steaks to compete for the best tasting steak. Steaks were judged by a panel of experts. There were two entry categories, Grass-finished and Grain-finished. Each steak was prepared in an identical manner at K-State University Olathe Campus. They were cooked on a George Forman grill, sliced into one inch cubes and served to a panel of expert judges. Each steak was identified only by a numerical code, to ensure unbiased judging. Points were assigned for flavor, juiciness, and texture and scores were tabulated by computer.

Steak Competition
Grand Champion Grass-Finished: Got Grassfed, Plainview, Nebraska.
Reserve Champion Grass-Finished: The Merrill Cattle Company/Beefalo Meats, Ellensburg, Washington.
Grand Champion Grain-Finished: Thompson River Ranch, Marion, Montana.
Reserve Champion Grain-Finished: Bichelmeyer’s Meats, Kansas City, Kansas.

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Ag Group, Beef, Food, Meat Jamie JohansenAmerican Royal Grapes & Steaks Results Announced

IPPE Launches ’30 Under 30′ Program

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ippeThe International Production & Processing Expo (IPPE) is launching the third annual Young Leaders “30 under 30” program, which targets young professionals who normally would not have the financial resources or opportunity to attend IPPE. The goal of the program is to invest in, and engage, young professionals between the ages of 21 and 29, who work for companies actively involved in the production and processing of poultry and meat, or in the production of animal/poultry feed. Applicants must be a member of at least one of the following IPPE associations: American Feed Industry Association (AFIA), American Meat Institute (AMI), North American Meat Association (NAMA) or U.S. Poultry & Egg Association (USPOULTRY).

The program is designed to recognize professional leadership qualities and to provide exposure to the world’s largest annual trade show involving the production and processing of meat and poultry products and the manufacture of feed and pet food products. The program provides education to further training in each person’s respective industry and will expose the recipients to the latest technology used in the industry.

Selected applicants will receive a full, complimentary registration to IPPE hosted in Atlanta, Ga., from Jan. 27-29, 2015. The registration will allow attendance to all complimentary education programs. New this year, IPPE’s “30 under 30” program is offering complimentary registration to one of the collocated paid education programs. The selected candidates will also receive two complimentary nights of lodging.

To be considered for IPPE’s “30 under 30” program, applicants must submit their application by Nov. 1. No more than two applicants from a single member organization may be nominated. A panel of industry professionals will review the applications, and recipients will be notified of the panel’s decision by Nov. 15.

Ag Group, Education, IPPE, Meat, Poultry Jamie JohansenIPPE Launches ’30 Under 30′ Program

Reduced Lignin Trait HarvXtra™ Alfalfa

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Screen Shot 2014-10-10 at 1.53.13 PMIn an effort to bring the industry’s first quality-enhancing trait to market, Forage Genetics International (FGI) announces that the reduced lignin trait will be known as HarvXtra™ alfalfa. This breakthrough technology is designed to ease the “yield-versus-quality” trade-off currently faced by alfalfa producers by improving forage quality over a longer period. This provides growers with greater flexibility and a wider cutting window to maximize yield potential.

“There are two key ways that producers can utilize the HarvXtra™ alfalfa technology,” said Matt Fanta, FGI President. “First, they can maintain their current harvest schedule routines and obtain improved quality forage compared to commercially available alfalfa harvested at the same growth stage. Otherwise, they can delay harvest by a few days and obtain higher tonnage while maintaining acceptable forage quality.”

HarvXtra™ alfalfa was developed through a strategic partnership between FGI, The Samuel Roberts Noble Foundation and the U.S. Dairy Forage Research Center in conjunction with Monsanto.

HarvXtra™ alfalfa will be sold in a trait stack with Genuity® Roundup Ready® alfalfa, offering producers a number of advantages. In addition to the improved quality and harvest flexibility benefits of the HarvXtra™ alfalfa, the Genuity® Roundup Ready® technology delivers the ability to increase yield potential with faster stand establishment and less competition from weeds or traditional cover crops such as oats.

HarvXtra™ alfalfa is not currently available for sale; however, a petition to deregulate is currently under review by the USDA. We anticipate a limited commercial introduction in 2016 to allow growers the opportunity to realize the value and benefit of the technology.

Agribusiness, Alfalfa, Cattle, Hay, Nutrition Jamie JohansenReduced Lignin Trait HarvXtra™ Alfalfa