New Milk Market Research

Chuck ZimmermanDairy Group, Industry News, Milk

Do you love or hate milk? That’s apparently one of the questions asked in a new survey that was reported on today on MSNBC. The story says that the study was conducted by BuzzBack Market Research in conjunction with Dairy Management Inc. and Dairy Foods Magazine. Basically they did the study over a 10-day period in early October and 990 adults ages 18-70 years old responded (51% female, 49% male). One of the things they found was that when choosing a particular kind or brand of milk, more than 40% of respondents deem variety and availability very important factors. Additionally: