Lactaid wants everyone to enjoy what they call, “Milk Moments.” In fact, they are having a contest to win a $10,000 kitchen makeover. They describe Milk Moments as, “the joy that comes with seeing kids take part in a milk mustache contest, the instant that your cereal begins to snap and pop when you splash your milk on it, or even the time when you and your sisters huddled over hot chocolates listening to a bedtime story by grandma.”
The LACTAID(R) MILK MOMENTS(TM) consumer campaign kicks-off nationally on May 15th with a coast-to-coast children’s art contest called “Searching for LACTAID(R) MILK MOMENTS(TM).” The contest asks kids ages 11 and under to illustrate their favorite LACTAID(R) MILK MOMENTS(TM), such as having a milk and cookies treat with mom or drinking a smoothie, for the chance to win prizes worth $10,000 in value.
Three first place winners will receive a:
* Full kitchen makeover for the family that includes tableware, small appliances, refrigerator and more
* Deluxe “art studio” that includes art supplies, a digital camera and a computer
* The opportunity to see their winning artwork on LACTAID(R) Milk carton panels starting in October
Second and third place winners will also be selected to receive the deluxe art studio. A new website has been launched and consumers can visit the bilingual website www.lactaidmilkmoments.com for contest rules and more information. The deadline for entries is June 30, 2006.
Lactaid is a McNeil Nutritionals product.