A couple of Northwest U.S. dairy groups are getting together. If you’ve got common interests you can probably do more with your combined budgets, eh?
The Oregon Dairy Products Commission and the Washington Dairy Products Commission have entered a joint venture to better serve the marketing interests of Oregon and Washington dairy farmers. The effort represents the first formal agreement between the two entities in specific targeted marketing on a regional basis.
With the new agreement, the commissions will assist retail grocers and foodservice in developing increased dairy product sales including milk, cheese and yogurt within the two-state region. Planned promotional activities through the next 12 months include sponsorship tie-ins with regional and major league sports teams, nutritional campaigns focusing on healthy kids, and support for new product introductions.
Combined, Oregon and Washington have 860 dairy farms representing 356,000 milking cows, with a total on-farm value of approximately $1.2 billion.