Student athletes need to listen up and drink a little bit of milk while they’re at it. It’s time once again for the SAMMY competition.

High school seniors who drink milk may find that their healthy nutrition habits can help them pay for college. Today, the National Milk Mustache “got milk?” Campaign, in partnership with USA Today, launched the Scholar Athlete Milk Mustache of the Year (SAMMY) awards, which recognizes 25 high school senior student athletes who have excelled in academics, athletics, community service and leadership with college scholarships.

The contest, celebrating its 10th year, educates teens on the impact of what they drink — along with staying active and eating right — by rewarding 25 extraordinary students who are succeeding both in the classroom and on the field while staying healthy with milk. Applications are now available at http://www.bodybymilk.com/ . Winners will receive a $7,500 scholarship, attend a special awards ceremony at The Milk House at Disney’s Wide World of Sports, and appear in a special milk mustache ad in USA Today.