Pour Milk on These New Cereals

News EditorGeneral

Just when you thought the recent fruits and veggies wave would help make your New Year’s resolution to get in shape easier, two new chocolate cereals will be introduced in 2007.

Quaker Oats will launch Life Chocolate Oat Crunch low-fat, high-fiber whole grain cereal in February based on consumer feedback that asked for a healthy cereal “that delivers nutrition [and satisfied] their cravings … for an indulgent chocolate taste,” said a spokesperson.

In January, at the height of dietary resolution season, Kellogg will introduce Special K Chocolatey Delight. A spokesperson said the brand fits in with the two-week, weight-loss challenge familiar to Special K lovers.