Green Cows Wins Emmy

Chuck ZimmermanDairy Group, Education

Into The Outdoors - Green CowsThe Wisconsin Milk Marketing Board sponsors a show called Into The Outdoors which just won an “Emmy” for an episode called, “Green Cows.” You can find out more about Green Cows since WMMB has it available at no cost to Wisconsin educators in both DVD and VHS formats. Downloadable curriculum geared towards elementary-aged children and an order form can be found online at www.WisDairy.com/video.

A children’s television show sponsored by the Wisconsin Milk Marketing Board and produced by Discover Mediaworks Inc. has been presented with television’s highest award, the Emmy. An episode of the weekly Wisconsin-based children’s series Into the Outdoors entitled “Green Cows” received the award from the Chicago/Midwest Chapter of the National Academy of Television Arts and Sciences for “Outstanding Achievement for Children’s Programs.”

The segment explores the nature of dairy cows and takes viewers on a journey from the late 1800’s to the future of dairying in Wisconsin. The Into the Outdoors Adventure Team, a group of Wisconsin children ages 10 to 12, travel to Old World Wisconsin and Koepke Farms in Waukesha County and Mayer Farm in Washington County to give viewers a first-hand experience of what dairying means to Wisconsin. The team also follows a group of Junior Dairy Ambassadors to an elementary school, visits a county fair, and learns about the living laboratories installed on Wisconsin Discovery Farms.

This marks the first time WMMB-sponsored programming has been accorded such a prestigious award and is the sixth nomination for Into the Outdoors – a show geared at giving kids and teens an appreciation and understanding of Wisconsin’s natural resources.

Over the past year, the WMMB has distributed more than 1,500 copies of “Green Cows” to Wisconsin classrooms. The piece remains available at no cost to Wisconsin educators in both DVD and VHS formats. Downloadable curriculum geared towards elementary-aged children and an order form can be found online at www.WisDairy.com/video.