You may soon be able to have an even sweeter end to your ‘surf & turf’ meal – Haagen-Dazs ice cream! Dreyer’s Grand Ice Cream, which owns the premium brand, is making a national push to get high-end restaurants to serve Haagen-Dazs. One of the first campaigns was held in San Diego and met great success.

The first program, held last August in San Diego, was called “Creme de la Creme.” Chefs from 10 top local restaurants were each invited to develop a creative and tasty Häagen-Dazs ice cream concoction and have it judged at an event featuring San Diego media and industry VIPs. The “Creme de la Creme” promotion won a number of the 10 participating restaurants as regular Häagen-Dazs buyers, but it was just the tip of the iceberg.