Congratulations are in order for advertising agency, Ogilvy North America for being awarded the FAGE Dairy Industry account. FAGE is a premium dairy brand from Greece whose Total yogurt brand will soon be distributed in the U.S. I reported on the company’s U.S. site choice in a previous post.
Ogilvy was awarded FAGE’s fully integrated marketing account based on the agency’s proven success in building brands across multiple channels. Launched in the US in 1998, FAGE is planning a new marketing push behind its Total yogurt brand as it expands its distribution and commences US production over the next two years.
“Our goal is to make FAGE one of the world’s favorite brands and we are counting on Ogilvy’s expertise to help us build on our great heritage here in the US,” said Antonios Maridakis, from FAGE.
Ogilvy will utilize a broad array of marketing solutions on behalf of FAGE including, traditional advertising, customer relationship marketing, direct, interactive and activation.