Subway Restaurants launched its new Fresh Fit meals for adults and children March 12th. The meals include low fat white milk and reduced fat chocolate milk in single-serve plastic bottles, along with a choice of apples or raisins in place of chips. The single-serve milks are being provided by Shamorck Farms in Arizona.
Dairy producers, through their checkoff investment, will work with Subway to promote the new milk offerings to the public throughout this summer and fall. This partnership brings the total number of restaurants offering milk in plastic bottles to more than 50,000 nationwide.
“Milk is the original, healthy beverage and a natural choice for kids and adults alike. It’s the perfect way for the SUBWAY chain to continue supporting well-balanced eating alternatives,” said David Zambory, a
research & development specialist with the SUBWAY(R) chain.
“Providing Arizona’s best-loved milk to nationwide SUBWAY restaurant customers is an incredible opportunity to offer a delicious, nutritious beverage choice for kids and adults. Consumers today continue to place an
importance on nutrition and this is an excellent option to increase dairy in their diets,” said Mike Krueger, senior vice president and general manager for Shamrock Farms.