Free Dibs for a Month

News EditorIce Cream

dibsThis time of year, most dairymen are so busy planting and getting ready for the summer that they barely take a few minutes for lunch. But, if free ice cream was involved my guess is the tractor would but stopped for a few more breaks! Dreyer’s Grand Ice Cream Inc. recently conducted a survey to promote its Dibs bite-sized ice cream. The company is running a promotion called “Dibs Quest for a Cooler Workplace” contest, which asks workers to share their ideas about how to make the work environments cooler. The 350 winners will receive free fully stocked freezers of Dibs for a month. Now, this is one contest worth entering!

This is a good thing, because Americans spend half their life at work, according to a survey of over 1,500 full-time and part-time U.S. workers. Fully 64% of respondents enjoy their work a great deal, and 29% enjoy it somewhat, while those who don’t care for work at all numbered just 5%.

One thing worth noting:
Americans work hard, but they may be leaving their desks a little crummy. Every month, workers bring lunch to work 8 days; eat while working 7.5 days, and buy lunch at or near work 5.9 days. They skip lunch entirely 3.5 days a month. A full 60% of workers work non-stop throughout their shift without taking any breaks. About one in four women (28%) said a snack break would help them be more productive at work, with a third (30%) of younger workers (18-34) claiming that free ice cream would boost morale.