The Midwest Dairy Association is seeking dairy farmers to serve milk to fair-goers at the 2007 Minnesota State Fair. Each year, thousands of consumers stop at the All-You-Can-Drink Milk Stand for a taste of wholesome milk, served by real dairy farmers. Email Alise Jennissen if you are interested.
The effort is part of Midwest Dairy’s checkoff-funded “People Behind the Product” initiative, which showcases dairy farmers commitment to producing wholesome dairy products and dedication to their animals, environment and their communities.
“We want fair-goers who visit the stand to be greeted by the people who produce that product,” said Sherry Newell, industry relations manager for Midwest Dairy Association. “Research tells us people want to know more about where their product comes from, and this arrangement gives dairy farmers an opportunity to demonstrate their pride in what they do by serving their products directly to the people who visit the Milk Stand.”
The organizations are interested in dairy farm families serving milk together, provided all workers are at least 14 years old. Local dairy princesses and ambassadors are also welcome to join the serving team. Servers will wear “People Behind the Product” shirts that identify them as dairy farmers, and buttons that invite questions. Workers also receive free gate admission to the fair.