We will be bringing you daily coverage of World Dairy Expo this week here on World Dairy Diary thanks to a sponsorship package put together by Charleston-Orwig of Hartland, Wisconsin.

CEO Lyle Orwig says they are a marketing and communications agency that has been serving agriculture since 1992.

“We work nationally and internationally with clients who market products to producers as well as conducting issues management programs for everyone basically from the farm gate to the dinner plate,” said Orwig.

Being located in Wisconsin, Orwig says they have close ties to dairy production and many clients within the industry. “Clients like Arm & Hammer Animal Nutrition, BASF Plant Science that markets NutriDense in the silage industry, Dairyland Seed, Hoard’s Dairyman,” said Orwig. “We also do projects for the Holstein Association, National Cattlemen’s Beef Association, Smithfield Foods which also owns Packerland Packing now, and also with Westfalia-Surge which markets milking machine and dairy hygiene products.”

Orwig says World Dairy Expo is the perfect opportunity for dairy product marketers to interact with dairy industry professionals, but they realize not everyone can make it to Madison for the show. “But virtually every producer is interested in learning how to save money or be more efficient in their production,” he says. To reach those producers who can’t be there, they decided to sponsor coverage on World Dairy Diary, especially in podcast form – kicking off our new dairy podcast “The Milking Parlor.”

Listen to Cindy’s “Milking Parlor” podcast with Lyle here:
[audio:http://www.podtrac.com/pts/redirect.mp3?http://zimmcomm.biz/wdd/milking-parlor-03.mp3]