Ben & Jerry's Turns 30

News EditorIce Cream, Industry News, Media

bnjbdayCan anyone believe that 30 years ago America’s freezers were empty of Ben & Jerry’s ice cream? The now ubiquitous pint is celebrating the big 3-0 this year with a special anniversary flavor, Cake Batter. Want to know if your favorite flavor will celebrate another birthday? Check out Ben & Jerry’s online “Flavor Graveyard.”

Ice cream giant Ben & Jerry’s is celebrating its 30th birthday this year. To mark the event, the company known for its numerous and creatively named flavors has launched a special anniversary ice cream — Cake Batter.

Trouble is, the company has released so many (and some might say so many unusual) flavors over the years, the folks who work there can’t come up with a tally. They think Cake Batter is No. 280. Or maybe No. 300.

Whatever its number, Cake Batter is a creamy mix of vanilla ice cream swirled with yellow cake batter and chocolate frosting.