Curtis to Star in Activia Ads

News EditorIndustry News, Media, Nutrition, Yogurt

Actress Jamie Lee Curtis will be starring in new ads for the Dannon yogurt Activia. The company plans to air commercials in two phases, with the second phase encouraging viewers to submit their “Acitivia Story”. One of the spots shows Curtis relaxing on a couch with a newspaper. “First the bad news,” she says, showing the headline, and explaining that … Read More

eDairy Outlook Conference

News EditorIndustry News

Mark your calendars for the annual Downes-O’Neill/eDairy Outlook Conference on June 18-19 in Chicago. The conference is intended for dairy producers, processors, and end users.

Extended Treatment for PIRSUE

News EditorAnimal Health, Health, Industry News, Veterinary

Pfizer Animal Health has announced that the therapy PIRSUE® has received approval for extended treatment. Be sure to ask your veterinarian for more information. Dairy producers can now use PIRSUE® (pirlimycin hydrochloride) Sterile Solution for extended duration therapy treatment of subclinical and clinical mastitis. Pfizer Animal Health recently received the supplemental approval for PIRSUE, which is indicated for the treatment … Read More

Press Conference Called by Five Dairymen

News EditorDairy Business, Government, Industry News, Milk, Price

Five dairy farmers representing Pennsylvania, New York, Wisconsin, Minnesota and California held a press conference on Monday to help bring awareness to the dropping milk price and the rising cost of inputs. It comes at a time when the price for class I milk dropped more than $5 since September, along with a $7.20 drop for class IV milk. To … Read More

Top Safety Could Win You Recognition

News EditorDairy Business, Industry News

The International Dairy Foods Association (IDFA) is now accepting applications for the fifth annual Dairy Industry Safety Recognition Awards, a program that honors facilities for outstanding worker safety performance. Applications are due by March 31, 2008. Award winners will be notified this fall and featured in Dairy Field Reports, which co-sponsors the safety awards program. Applicants will be judged on … Read More

Secretary Schafer Won't Endorse

News EditorGovernment, Industry News, Markets

Agriculture Secretary Ed Schafer told Congress that he would not endorse an outright ban on “downer” cows entering the food supply or back stiffer penalties for regulatory violations by meat-processing plants in the wake of the largest beef recall in the nation’s history. Appearing at a Senate Appropriations subcommittee hearing, Schafer said the department is investigating why it missed the … Read More