And the winner is: (see post below): Center for Advanced Research and Technology (CART) in Clovis, Calif.! Congratulations to all of the students who took part in this unique and challenging learning exercise. To effectively market to teens, the CART students said, milk must be presented as exciting, unattainable, even taboo. Using wit and humor as well as day-in-the-life experiences … Read More
Teenagers Create Campaign to Speak to Teenagers
Here’s a really neat learning experience: students at Amador Valley High School in Pleasanton, Calif., are devising a marketing campaign to promote milk among their peers. Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. In a … Read More
Traces of Melamine Found in U.S.
Traces of the industrial chemical melamine have been detected in samples of top-selling U.S. infant formula, but federal regulators insist the products are safe. The Food and Drug Administration said last month it was unable to identify any melamine exposure level as safe for infants, but a top official said it would be a “dangerous overreaction” for parents to stop … Read More
Worden Promoted to Holstein Communications Manager
Congratulations to Lindsey Worden on her recent promotion to Communications Manager for the Holstein Association USA. Lindsey has served as Public Relations Specialist for the Association since July 2007. In her new role, Lindsey will lead all editorial, advertising, and public relations strategies and programs online and in print. The University of Wisconsin-Madison Dairy Science and Life Science Communications graduate … Read More
Happy Thanksgiving
It’s time to take a break from what’s going on in the dairy business. Have a Happy Thanksgiving from ZimmComm New Media. And just in case you want to know more, here’s what Wikipedia says about it: Thanksgiving, or Thanksgiving Day, is a harvest festival. Traditionally, it’s a time to give thanks for the harvest and express gratitude in general. … Read More
January 15 is Deadline for Jersey Awards
The American Jersey Cattle Association and National All-Jersey Inc. are seeking nominations for their annual breeder awards. Any lifetime member of the AJCA can nominate qualified persons for these awards. All materials must be received on or before January 15, 2009. The Master Breeder Award is bestowed annually upon a living AJCA member, family, partnership, or corporation, who, in the … Read More
Weekly CWT Export Update
Cooperatives Working Together (CWT) has announced their updated export bids for the past week. One bid was accepted from California Dairies Inc., of Artesia, Calif., for the export of 132 metric tons (291,010 lbs.) of butter to Mexico. Another bid was accepted from Humboldt Creamery of Fortuna, Cailf., for the export of 20 metric tons metric tons (44,092 lbs.) of … Read More
New Studies Show Dairy Helps with Weight
A diet high in dairy calcium may aid weight loss, according to a recent study published in the International Journal of Obesity. Dr Judith Bryans, Director of the Dairy Council and Registered Nutritionist said: “Previous studies have shown that consuming low-fat dairy, as part of a calorie controlled diet, may have a beneficial effect on weight, but how it may … Read More
Michigan Plant Bought by Dairy Conglomerate
Arizona Maricopa Associates LLC, a dairy conglomerate spanning the Southwest U.S., has purchased a former auto parts plant in Grand Rapids, Mich. for $4.4 million. Although not confirmed, the plant is slated to become a dairy plant. The Arizona/California dairy business is owned by the Arie De Jong family, a long-standing member of the West Coast milk industry. Although the … Read More
EPA Proposes “Cow Tax”
The Environmental Protection Agency (EPA) has issued an Advanced Notice of Proposed Rulemaking in preparation to regulate automobile greenhouse gas emissions under the Clean Air Act. But first, in order to regulate automobile emissions, EPA has to make a finding that greenhouse gases endanger public health and safety and should be classified as a pollutant. EPA is accepting comments through … Read More