Okay, dairy producers processors…I’ve got to ask. Why is Carrie Underwood on your payroll? These “Got Milk?” ads are paid for by the Milk Processor Education Program (MilkPEP), and although they are no longer in circulation, I continue to see them everywhere! Ever since her days on American Idol, we knew what Carrie Underwood stood for. She wore a “V is for Vegetarian” shirt while performing on the show, and after winning, she has been very vocal in the past four years in her stance against animal agriculture. She spoke to children on PBS kids about giving up meat as a part of a healthy diet, and she is a member of the Humane Society of the United States. Don’t know about their evil agenda? Check out Activist Cash to learn more. HSUS’ main goal is to abolish animal agriculture completely in the United States. They want animal liberation and an end to food production, and they are getting this accomplished. Think Proposition 2 in California. Of their past 20 ballot initiatives, HSUS has successfully passed 17! Now that’s dangerous power!
So, why is Carrie Underwood on the payroll? Why do I keep seeing her posters everywhere? I had one taken down in my highs chool back home, and I know of others that have done the same. Remember, we all have to stick together in agriculture, and dairy producers contribute to 17% of our nation’s beef supply! Did you know that? Let Carrie know you don’t appreciate her views, get her off country radio and let’s get rid of her milk campaign posters. They are incredibly degrading to me as a food producer.
Editor’s Note: Thanks to Dairy Management, Inc. for correcting me in that the Milk Processor Education Program (MilkPEP) sponsored this advertisement, not dairy producers through the checkoff program. Star power or not, no sector of agriculture should endorse this girl, but I appreciate Dairy Management, Inc. for correcting my error. Thanks again.
3 Comments on “Why is SHE on the Payroll?”
Amanda,
The Carrie Underwood ad you reference was created as part of the Milk Processor Education Program (MilkPEP) got milk? campaign a few years ago, not through the national dairy producer checkoff. MilkPEP is funded by American milk processors. The campaign used Carrie’s star power to bring attention to the health benefits of consuming milk. This ad ran its course a few years ago and is no longer in circulation.
Dairy Management Inc (the organization that manages the national dairy producer checkoff)
Amanda,
The Carrie Underwood ad you reference was created as part of the Milk Processor Education Program (MilkPEP) got milk? campaign a few years ago, not through the national dairy producer checkoff. MilkPEP is funded by American milk processors. The campaign used Carrie’s star power to bring attention to the health benefits of consuming milk. This ad ran its course a few years ago and is no longer in circulation.
Dairy Management Inc (the organization that manages the national dairy producer checkoff)
Amanda,
The Carrie Underwood ad you reference was created as part of the Milk Processor Education Program (MilkPEP) got milk? campaign a few years ago, not through the national dairy producer checkoff. MilkPEP is funded by American milk processors. The campaign used Carrie’s star power to bring attention to the health benefits of consuming milk. This ad ran its course a few years ago and is no longer in circulation.
Dairy Management Inc (the organization that manages the national dairy producer checkoff)