Teaming up with the Indy 500 is a pretty sweet promotional deal for the dairy industry. Check this out!

Indiana agriculture has been a part of Indianapolis 500 tradition for many years, starting with the winner’s bottle of milk that marks fifty-four consecutive years this Sunday. During another long standing 500 event Tuesday, thirty-five straight years, Indy’s fastest rookie was honored by the Hoosier dairy industry at an IMS luncheon.

Raphael Matos picked up the $5,000 fastest rookie prize presented by Milk Promotion Services of Indiana. The Brazilian driver logged a four-lap average speed of 223.429 mph and will start Sunday’s race from the outside of row four. Matos is proud of the speed that put him 7th fastest overall in qualifications. “It is a huge accomplishment for me and the whole Luczo Dragon Racing’s US Air Force No. 2 team. It’s certainly a huge boost for us going into the race, and I’m very honored to be representing my team here today.”

Matos said drinking the bottle of milk in victory circle would be a dream come true. “It’s certainly something I have been dreaming about for the past three years.”

Link here for the entire article printed in Hoosier Ag Today and to listen to corresponding podcasts.