Coke Introduces Vio

Have any of our WDD readers tasted the new Coca-Cola fizzy milk product called Vio? Let me know what you thought of it!

Vio is a blend of skim milk, sparkling water and fruit. It is available in four flavors peach-mango, very berry, citrus burst and tropical colada.

Like a modernized version of Strawberry Quik for the slightly more sophisticated set, Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio – a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar – makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidently requires no refrigeration, perhaps owing to the fact that the nutrition label offers no mention of actual dairy content.

A reviewer from BevNET offers the following assessment:

The peach and mango flavors pair nicely with the base of sweetened carbonated dairy, delivering something that’s slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle. Otherwise, the combination of milk, carbonated water, sweetener, and flavor is one that is enjoyable, although probably not on a regular basis.

9 Comments on “Coke Introduces Vio”

David

10.02.2009 at 1:24 pm

I would like to know who is going to produce this product, is Coke going to unite forces with a dairy company? or is it going alone in this venture, and if Coke has already plants that can produce this product.

Regards

David

10.02.2009 at 1:24 pm

Regards
David

David

10.02.2009 at 1:24 pm

Regards
David