White Gold Announces the Top 10 Milkdonkulous Videos

News EditorDairy Checkoff, Industry News

whitegoldHave you voted yet for your favorite video in the Milkdonkulous Giveaway? The top 10 finalists have been named and are ready for your vote! Log on today, and help White Gold award these creative teenagers for their milk-tastic enteries!

White Gold’s Battle for Milkquarious is a 20-minute online rock opera intended to reach California teens with the message of the health benefits of drinking milk for strong bones, muscles, hair, teeth and nails. The rock opera chronicles White Gold’s quest to save his hometown of Milkquarious from a potentially deadly milk shortage. Teenagers 14 to 18 who attend California public high schools were eligible to enter the $50,000 White Gold Milkdonkulous Giveaway from Oct. 5 to Dec. 20, 2009. Students were asked to recreate one of the scenes from the rock opera and submit their video entries online. White Gold and celebrity judges selected nine finalists, with the tenth finalist decided by “people’s choice” through popular vote online.

Online public voting to decide the grand prize winner out of the top 10 will be held from 10 a.m. PST on January 11 to 10 a.m. PST on January 24. The winner will be announced online on Jan. 25 at 10 a.m. PST.

Source: Dairy Herd Management and the California Milk Processor Board